Website A/B testing

Target experiences to all visitors for A/B testing or specific segments. Make it easy to build, launch, and measure your experiments in one AI-powered platform.

Marketing specialists
Growth OS level:

Target any audience

All traffic A/B tests to 1:1 target accounts. It's just point and click.

Build any experiment

Create, edit, and remove anything on your webpage with clicks or code.

Measure all the impact

Prove how personalization and A/B tests drive conversions and revenue.

Optimize on any channel

Combine the advantages of both client-side and server-side experiments - ease of use and full control of the experience.

How it works

  • Build all traffic A/B tests or precisely target website audiences with all your connected data sources AND/OR conditions.
  • Edit, reorder, and add any element on your web pages, banners, surveys, and side pops with our visual editor.
  • Compare website engagement and conversion metrics between your control and variations. See which identified companies have seen each variation.
  • Spot high-performing segments within your A/B test results, then personalize your entire website experience for them.

Features used

  • Experiments
  • Segments
  • Events
  • Reports

Metrics that move

  • UVs (Unique visitors) Trials
  • Customer acquisition cost (CAC)
  • Click-through rate
  • Leads generated


Explore other user cases

Get started today

Grow faster, more profitably with less hassle