Website A/B testing
Target experiences to all visitors for A/B testing or specific segments. Make it easy to build, launch, and measure your experiments in one AI-powered platform.
Growth OS level:
Target any audience
All traffic A/B tests to 1:1 target accounts. It's just point and click.
Build any experiment
Create, edit, and remove anything on your webpage with clicks or code.
Measure all the impact
Prove how personalization and A/B tests drive conversions and revenue.
Optimize on any channel
Combine the advantages of both client-side and server-side experiments - ease of use and full control of the experience.
How it works
- Build all traffic A/B tests or precisely target website audiences with all your connected data sources AND/OR conditions.
- Edit, reorder, and add any element on your web pages, banners, surveys, and side pops with our visual editor.
- Compare website engagement and conversion metrics between your control and variations. See which identified companies have seen each variation.
- Spot high-performing segments within your A/B test results, then personalize your entire website experience for them.
Metrics that move
- UVs (Unique visitors) Trials
- Customer acquisition cost (CAC)
- Click-through rate
- Leads generated