Website A/B testing

Target experiences to all visitors for A/B testing or specific segments. Make it easy to build, launch, and measure your experiments in one AI-powered platform.

For:

Marketing specialists

Growth OS level:

Marketing

Target any audience

All traffic A/B tests to 1:1 target accounts. It's just point and click.

Build any experiment

Create, edit, and remove anything on your webpage with clicks or code.

Measure all the impact

Prove how personalization and A/B tests drive conversions and revenue.

Optimize on any channel

Combine the advantages of both client-side and server-side experiments - ease of use and full control of the experience.

How it works

Build all traffic A/B tests or precisely target website audiences with all your connected data sources AND/OR conditions.
Edit, reorder, and add any element on your web pages, banners, surveys, and side pops with our visual editor.
Compare website engagement and conversion metrics between your control and variations. See which identified companies have seen each variation.
Spot high-performing segments within your A/B test results, then personalize your entire website experience for them.

Features used

Experiments
Segments
Events
Reports

Metrics that move

UVs (Unique visitors) Trials
Customer acquisition cost (CAC)
Click-through rate
Leads generated

Guides - get started

Template

Explore other user cases

Free-to-paid conversion

Convert your existing free users to a paid plan. Uncover the best opportunities from your self-serve flywheel to identify the best opportunities for conversion to paid.

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Decrease users’ time-to-value and increase activation rates with the ability to build campaigns aligned with key milestones in your product — like setting up a high-value feature or adding a teammate to an account. Ensure that the user reaches the threshold of high feature stickiness.

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