ACQUIRE, CONVERT and GROW throughout the customer journey
Customer Data, Audiences and Analytics Platform for fast-growing companies
ACQUIRE - MARKETING
Attract the right customers by deploying first-time buyer experiences. First timers need to understand how your product provides value over the competition.
Get them to spend more time with your product and explore its form and function deeply. Leverage their interactions with your brand.
Key goals
Trust the brand
Understand value
Key characteristics
New prospect
Needs convincing
WAYS TO CONVERT
Digital and In-Store Personalization Priority RetargetingCONVERT - SALES
"Customers with the best past experiences spend 140% more have a 74% chance of remaining a customer for at least another year. than those with the poorest past experiences.” — Harvard Business Review.
Converters have purchased their first product and are curious about the other products and services you offer. Or more of the same. They have invested time, effort, and money into your brand, and they need to attach to your related products and services
Key goals
Adopt
Accessorize
Key characteristics
Positive
Still learning
Ways to convert
Clustered Promotions Engagement SequencesGROW - SERVICE
Champions are invested in your brand and care about your success. They have formed an emotional connection with your products and your brand and they will purchase from you over and over again.
It’s important to invest in personalized experiences to maintain their loyalty. Average redemption rates for loyalty programs are at an all time low of 13.67%. At the same time, Personalization drives between 5 and 15 percent revenue growth for companies in the retail and travel sectors
Key goals
Purchase regularly
Do not defect to a competitor
Key characteristics
Loyal Services
Open to new offers
WAYS TO CONVERT
VIP Experiences
Digital and In-Store Personalization
Consumers are blurring the lines between online and in-store more than ever. 90% of consumers regularly browse online and purchase in-store. Enhance the in-store experience—and keep it cohesive online.
Key Technologies: Customer Data Platform, Audiences"CROs focused only on A/B testing are still optimizing for a generic market segment. We were asking prospects to see themselves in a sort of foggy mirror - "just squint and maybe you'll see how X product is perfect for you?"With personalization, we get much closer to helping the prospect see himself or herself on the page. Not a generic segment that might look something like they do."
Joanna Wiebe - copyhackers.com
CEO
Priority Ad Retargeting
Win back customers by displaying personalized retargeting ads based on audience segments. Auto-prioritize segments and show only those ads that keep customers engaged and incentivizes to convert.
Key Technologies: Customer Data Platform, Audiences"Personalization in marketing is one more way to remove friction for customers. The more personalized suggestions can be to the user (without being creepy) the less work there is for the buyer to do finding what they're looking for. Further, the impact on conversions should be substantial as relevancy will always convert higher than irrelevancy."
Jeff Gibbard - jeffgibbard.com
CEO
Clustered Promotions
Deliver targeted content based on customer behavior, transaction data, and loyalty status. Identify behavioural patterns which correspond to a visitor’s particular shopping goals. Automatically display banners, offers, collections, and products aligned with 360° customer view.
Key Technologies: Customer Data Platform, Audiences“The more you are able to learn about all your customers on a 1:1 level, the better their experience. You will be rewarded with higher conversion rates... It's a no-brainer. People want to be made to feel special — not like numbers on a spreadsheet. The flood of new, AI-based solutions are only testament to demand in our era of everything ‘personal’.”
Sam Hurley - OPTIM EYEZ
CEO
Engagement Sequences
Create engagement sequences to reward customers with selected promotions & rewards. Guide the user to complete required checklists.
Key Technologies: Customer Data Platform, Audiences"Personalization is simply knowing your customer. Any time you can “speak” directly to your customers, whether it’s through a digital/online channel or in person, recommending what you know they want, or might want based on past-purchase history, you not only have a higher success with conversion, you’re offering them a better customer experience."
Shep Hyken - hyken.com
CEO
VIP Experiences
Deploy predictive modelling to figure out what your VIP guests want in real time. Make them feel special and present personalized offers, gifts, or surprises.
Key Technologies: Customer Data Platform, Audiences, Analytics"According to one recent study, 77% of those surveyed believe real-time personalization is crucial, but 60% said they struggle to personalize content in real time. The bottom line – we know personalization is important, and we know that most businesses struggle to make it happen. So take the time to personalize your content and you’ll realize a better conversion rate and a better ROI. It’s a win/win opportunity."
Jamie Turner - 60 Second Marketer
CEO
"At Kukun, the Intempt platform allows the marketing team to personalize our interactions with our users on an individual level. Some users are completing home remodeling estimates; others are finding professionals to begin work on projects - Intempt allows us to anticipate the needs of each user and notify them with timely/relevant info. The platform is sophisticated yet easy to use, and data-driven experiences help us grow our business."
Raf Howery
CEO & Founder, Kukun
Make Intempt an integrated part of your software stack
We integrate with popular Data, Analytics, CRM and Commerce software; aggregating data across sources enables more effecitve personalized experiences
Salesforce
Send Contact (and linked) property data from Salesforce to Intempt to use for segmentation and targeting
Hub Spot
Send Contact (and linked) property data from Hubspot to Intempt to use for segmentation and targeting
Google Analytics
Find out how exposing your customers to Intempt's personalization campaigns influence your key GA metrics
Shopify
Augment the Intempt behavioural profile with transaction data from Shopify to create a more holistic picture of your customer
Mailchimp
Sync your Intempt Segments to Mailchimp to send more precisely targeted email; increase your click to conversion rate
Magento
Augment the Intempt behavioural profile with transaction data from Magento to create a more holistic picture of your customer
Intempt gets more intelligent daily on your users
With Intempt Platform you can measure and create seamless personalized experiences across channels.
Enterprise-grade Infrastructure
An API driven platform ensures integration with channels and devices to maintain a singular voice throughout the context of the customer journey
Industry-leading Customization
Select a platform that is open and flexible for integrations with internal systems and connects with your enterprise sources, because no single organization can provide everything
Developer-friendly API
Flexible REST API's, Mobile SDKs and webhooks reduce integration time with the rest of your marketing ecosystem
Dedicated Support
Our team of experts offers customized onboarding, strategy consulting, technical guidance and round-the-clock support
Light and Fast
Intempt has one of the lightest code footprints in the industry to collect data and deliver real-time segmentation
Learning 24/7
Even when you are asleep, Intempt is always awake, modeling customers continuously and getting smarter
ACQUIRE, CONVERT and GROW throughout
the user journey
Customer Data, Audiences and Analytics Platform for SaaS companies
Onboarding Platform
CUSTOMER EXPECTATIONS HAVE CHANGED
Having a great product is not enough—the main issue – how to transition prospects from trial users to long-term customers? Guide your users across all product features and capabilities based on the user's role, expertise and behavior. Address the differences and curate their journey. What is the first thing your user sees? What is the next action he or she needs to take?
Free or subscribed, new or returning, B2B or B2C - every case is different, and you need to adjust your product positioning accordingly.
Onboarding Journeys
Adjust customer onboarding processes based on the user data. Create distinct onboarding journeys that focus on user roles, expertise and behavior. Guide and educate different segments of customers with the key product features and capabilities.
Key Technologies: Customer Data Platform, Audiences"CROs focused only on A/B testing are still optimizing for a generic market segment. We were asking prospects to see themselves in a sort of foggy mirror - "just squint and maybe you'll see how X product is perfect for you?"With personalization, we get much closer to helping the prospect see himself or herself on the page. Not a generic segment that might look something like they do."
Joanna Wiebe - copyhackers.com
CEO
Personalized Web
Identify behavioural patterns which correspond to a visitor’s particular shopping goals. Then automatically insert content on the page to personalize their experience.
Key Technologies: Customer Data Platform, Audiecnes"Personalization in marketing is one more way to remove friction for customers. The more personalized suggestions can be to the user (without being creepy) the less work there is for the buyer to do finding what they're looking for. Further, the impact on conversions should be substantial as relevancy will always convert higher than irrelevancy."
Jeff Gibbard - jeffgibbard.com
CEO
"At Kukun, the Intempt platform allows the marketing team to personalize our interactions with our users on an individual level. Some users are completing home remodeling estimates; others are finding professionals to begin work on projects - Intempt allows us to anticipate the needs of each user and notify them with timely/relevant info. The platform is sophisticated yet easy to use, and data-driven experiences help us grow our business."
Raf Howery
CEO & Founder, Kukun
Make Intempt an integrated part of your software stack
We integrate with popular Sales, Marketing & Service software; aggregating data across sources enables more effecitve audience segmentation
Zendesk
Integrate Zendesk support across all your tech stack and deliver personalized messaging real-time
Hub Spot
Send Contact (and linked) property data from Hubspot to Intempt to use for segmentation and targeting
G-Suite
Merge your G Suite apps into one ecosystem to get a 360 view of your users
Intercom
Connect with customers integrating Intercom operations and sending personalized sales, marketing, and support messages
Mailchimp
Sync your Intempt Segments to Mailchimp to send more precisely targeted email; increase your click to conversion rate
Survey Monkey
Drive your business forward by integrating online survey tool and adjusting your user segments on-the-fly
Intempt is easy to install and use
We integrate with popular Sales, Marketing & Service software, so you can create and measure personalized experiences across channels.
Customer Data Platform
- Cross Channel User Identity
- Autotracked Web & Mobile SDK’s
- Proximity SDK Movement Tracking
- Schemas for Integrations
Audiences
- Event Capture - Autotracked, Retroactive & Visualized
- User Behavior & Profile Segmentation
- Destination Webhooks & API’s
Analytics
- Standard Metrics
- Custom Metrics
- Event & Segment Comparison Analytics
- User Metrics & Goals
Predictor
- Machine Learning Pipelines
- Custom Feature Pipelines
- Explainable Journey Patterns
Data & Governance
- Private Cloud Deployment
- Role Based Permissions
- Campaign Approval Workflow
Intempt gets more intelligent daily on your users
With Intempt Platform you can measure and create seamless personalized experiences across channels.
Enterprise-grade Infrastructure
An API driven platform ensures integration with channels and devices to maintain a singular voice throughout the context of the customer journey
Industry-leading Customization
Select a platform that is open and flexible for integrations with internal systems and connects with your enterprise sources, because no single organization can provide everything
Developer-friendly API
Flexible REST API's, Mobile SDKs and webhooks reduce integration time with the rest of your marketing ecosystem
Dedicated Support
Our team of experts offers customized onboarding, strategy consulting, technical guidance and round-the-clock support
Light and Fast
Intempt has one of the lightest code footprints in the industry to collect data and deliver personalized experiences
Learning 24/7
Even when you are asleep, Intempt is always awake, modeling customers continuously and getting smarter
ACQUIRE, CONVERT and GROW throughout the customer journey
Customer Data, Audiences and Analytics Platformfor fast-growing companies
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The data driven way to acquire, convert and grow your customers
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