Experiment

Test smarter, iterate faster

Run robust A/B tests, helping you uncover what drives engagement, conversions, and loyalty. Test across web, mobile, and apps with minimal setup and boost results with AI-powered targeting precision.

Book a meeting with a growth specialist

Start free trial Product tour

The web is evolving.
A/B test and experiment at scale

Full-stack experimentation

Combine the advantages of both client-side and server-side experiments - ease of use and full control of the experience.

Maintain speed

Run fast website experiments by moving processing from the browser to the edge, almost real-time.

Fast-time to value

Significantly reduce the time required to run the experiment by using industry-leading CUPED technique.

Launch experiments with ease

Combine client-side and server-side testing in one streamlined platform, giving you the flexibility to run quick visual changes or complex logic-based experiments without needing engineering support.

Unified testing platform

Manage all tests in one place, combining ease of client-side edits with the power of server-side logic.

Client-side experimentation

Run front-end tests using lightweight JavaScript, perfect for quick UI optimizations.

Server-side experimentation

Experiment with backend elements like pricing, recommendation logic, or API responses to test deep-level change.

Test with AI precision

Leverage data and segmentation to create highly targeted tests that generate actionable insights.

AI-powered audience targeting

Target tests to specific user groups based on behaviors, demographics and AI predicted segments.

Traffic allocation

Distribute traffic evenly or customize splits to prioritize specific segments or variations.

Multi-page testing

Seamlessly run experiments across multiple pages, such as checkout flows or onboarding journeys, to understand complete user paths.

Make data-driven decisions with confidence

Leverage robust analytics and statistical methods to ensure accuracy and reduce time-to-insights.

CUPED variance reduction

Use historical data to minimize noise and shorten experiment run times, ensuring faster, more reliable results.

Sequential testing for real-time insights

Monitor results continuously while controlling false-positive rates, enabling early and accurate decisions.

Confidence intervals and statistical significance

Clearly see the impact of your changes with tools designed to validate hypotheses effectively.

Simplify A/B testing with a streamlined interface

Make A/B testing accessible and straightforward, focusing on essentials. With a streamlined interface, you can easily create experiments, set traffic allocation, and monitor results—all in real-time.

Effortless setup

Create experiments and variants, allocate traffic, and launch with just a few clicks.

No-code visual editor

Quickly adjust visuals, layouts, and copy to test optimal configurations.

Real-time metrics

Monitor statistical significance and performance metrics as soon as tests go live.

Optimize every interaction with precision

Test, analyze, and refine your user experiences. From targeting to analytics, it’s everything you need to refine user journeys and drive growth.

Fullstack testing

Combine visual front-end changes with backend optimizations for comprehensive experiments.

Visual editor

Modify elements in real time with an intuitive no-code interface.

Audience AI targeting

Target specific user groups based on real-time behaviors or predefined attributes or AI predicted actions.

CUPED variance reduction

Reduce noise and shorten experiment durations with advanced pre-experiment data usage.

Sequential testing

Monitor results in real time with built-in safeguards to control false-positive rates.

Multi-page testing

Measure the impact of changes across entire user journeys.

Traffic allocation control

Customize how traffic is distributed to test variants, prioritizing key audiences or balancing results.

Lift and confidence analysis

Visualize conversion improvements and validate statistical significance with precision.

Omnichannel support

Test experiences across web and mobile apps for consistent optimization.

Fullstack testing

Combine visual front-end changes with backend optimizations for comprehensive experiments.

Visual editor

Modify elements in real time with an intuitive no-code interface.

Audience AI targeting

Target specific user groups based on real-time behaviors or predefined attributes or AI predicted actions.

CUPED variance reduction

Reduce noise and shorten experiment durations with advanced pre-experiment data usage.

Sequential testing

Monitor results in real time with built-in safeguards to control false-positive rates.

Multi-page testing

Measure the impact of changes across entire user journeys.

Traffic allocation control

Customize how traffic is distributed to test variants, prioritizing key audiences or balancing results.

Lift and confidence analysis

Visualize conversion improvements and validate statistical significance with precision.

Omnichannel support

Test experiences across web and mobile apps for consistent optimization.

Unlock advanced growth tactics

Dive into a curated directory of use cases tailored to your industry. Filter by product, team, and lifecycle stage to discover advanced tactics that drive growth with GrowthOS.

VIEW Templates