Full stack experimentation

Unlock more revenue with multi-platform experimentation

Experiment across your entire stack - content, algorithms, web, apps - to create impactful customer experiences.

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The web is evolving, A/B test and experiment at scale

Full-stack experimentation

Combine the advantages of both client-side and server-side experiements - ease of use and full control of the experience.

Maintain speed

Run fast website experiments by moving processing from the browser to the edge, almost real-time.

CUPED time-to-value

Significantly reduce the time required to run the experiment by using insdustry-leading CUPED technique.

Optimize journeys, not just single pages

Build, deploy, and test personalized campaigns with multiple experiences to ensure they’re providing a consistent user experience.

A/B test any experience on any channel

Create, measure, and manage A/B tests at scale. Optimize content across web, apps, and any connected device.

Identify engagement patterns

Maximize engagement by learning how different groups of customers interact with your product

Move beyond A/B testing with sophisticated targeting

Serve tailored and optimized experiences to digital visitors based on segment membership, custom events, consents, and attributes of customers.

Target with micro-segment precision

Enroll users into experiments reacting to real-time segment membership changes. Adapt experiences immediately, if customers enter or exit the content.

Optimize based on AI scoring

Use our AI attributes and a dynamic scoring system to display experiments only to those customers that precisely match the qualification conditions.

Run experiments with CUPED speed and sequential testing accuracy

Test, learn and innovate at scale without sacrificing performance and testing precision.

Get quick insights for any sample size

Leverage CUPED technique to significantly reduce confidence intervals, p-values, and sample sizes needed to run experiments

Make experiments run faster

We deploy novel algorithm called the mixture sequential probability ratio test (mSPRT) require more evidence to produce a significant result, which allows experimenters to peek as many times as they desire over the life of an experiment.

Client- and server-side A/B testing together in one platform

Put client-side and server-side together, giving you all the capabilities, control, and flexibility you need to optimize every part of your site.

Run adaptive web experiences

Deploy our JS snippet into your code and start building visual experiments in minutes.

Perform reliable server-side experiments

Use server-side rendering for even faster API-based experience testing.

Design experiences with clicks

You don’t need to depend on your IT team’s availability to tweak your pages for testing. Edit any element like text, images, shapes, background directly on your web page.

Edit your page content real-time

Adjust text, font size, images, CTA buttons, and checkout flows and deploy changes instantly

Manage all experiments with a single view

You don’t need to dig into spreadsheets to monitor and manage your experiments. With few clicks you can perform nescessary changes to adapt your campaigns.

Empower all teams to experiment

Create and test experiences across thousands of users with minimum latency

Web A/B testing

Use front-end A/B and multi-page experimentation product built for any business size. Run multiple experiments on the same page.

Targeting & personalization

Deliver targeted messaging, personalized offers and recommend the most relevant content for your users.

Visual editor

Empower your team to collaborate with an easy-to-use visual editor without using developer time to get things up and running.

Analytics

Gain insight into the impact of your experiments with statistically valid results. No complex statistical analysis required.

Server & client-side testing

Go beyond client-side testing and deploy experiments on the server-side. Test and optimize content changes and even complete re-brands.

Flexible goal selection

Select the right goal for each personalization and experimentation campaign to ensure you’re optimizing towards the right objectives.