Insights

Insights that track experiences, not pageviews

Fragmented insights are not actionable. Unify data silos to get a unified view of your customer’s journey

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You should be spending less time with analytics tools guessing why

And more time with actionable data knowing why

Remove points of friction

Discover the actions users take after they sign up or before they convert, and learn what your power users do differently than everyone else.

Optimize acquisition

Optimize customer acquisition by identifying behaviors that lead to higher conversion rates

Maximize engagement

Maximize engagement by learning how different groups of customers interact with your product

Identify winning experiences

Identify experiences that have the best overall impact on your users to prioritize development resources. Track how your variants affect multiple metrics over time.

Reach your goals with flexible KPI selection

Ensure you’re optimizing towards the right objectives - define any custom metric and select it as your main KPI for each campaign.

See which users stick around, and for how long

Understand how often users come back, and go deeper by slicing and dicing retention data to identify which user groups retain best, and what causes churn.

Know who converts and why

Quickly understand your customer’s state using real-time data, and take action based on those insights.

See what’s driving customer health

Identify your top users and usage trends from the User Details View, filter them by any custom KPI metric.

Understand each user segment

Group your users based on actions they did or didn't take in your product. See how specific metric results differ for every user segment.

Analyze customer lifecycle, not just behaviours

Explore your customers’ full experience - across all devices - to understand how each interaction is affecting the entire customer experience.

Get insights on your engagement channels

Find out how each engagement channel is working to optimize spends and maximize impact.

Identify behaviors that lead to long-term retention

Correlate lifecycle events with user engagement, retention. Use your findings to nudge users towards the actions that lead them to experience value.

Get insights with clicks

Intuitive point-and-click interface enables anyone in a team to analyze that data themselves without relying on others to write tracking code or build complex queries.

Create reports on the fly

Use point and click UI to create custom calculations: add, subtract, multiply and aggregate different metric types.

Dashboards everyone, no matter the experience

Easily integrate your apps into the cloud platform. Watch data load in real time, and immediately build charts and graphs relevant to your role.

Measure everything, all the time

Go further than page views, bounce rates, and time-on-site

Custom Metrics

Build, manage, and curate your own metrics, so you can dissect your data to shape a more informed customer experience.

Reports

Interactive reports let you query your data with only a few clicks, then see visualizations in seconds.

Growth boards

View all your most important metrics at a glance. Add reports to a growth board to be able to track those metrics both regularly, and simultaneously.

Flexible formulas

Create advanced compound metric formulas by combining multiple metrics into a single result.

Segment & event comparison

Examine and compare the performance of different user & account segments against your KPI metrics.

User & Account lists

Analyze and create real-time user & account lists based on specific filters and customizable table views.