Sticky feature adoption

Decrease users’ time-to-value and increase activation rates with the ability to build campaigns aligned with key milestones in your product — like setting up a high-value feature or adding a teammate to an account. Ensure that the user reaches the threshold of high feature stickiness.

For:
Customer Success
Growth OS level:
Marketing
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Drive deeper engagement for new or underused features

Target the most receptive users for efficient feature adoption

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Personalize product experience

Personalize your app flows to show dynamic content to find new product flows and improve feature adoption.

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Engage at the right moments

Configure the exact time windows you want your customers to be engaged with.

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How it works

  • Install Intempt web tracker to start tracking events in your app
  • Connect Hubspot to syncyour historic CRM data
  • Build a feature usage scoring model based on your app’s engagement framework.
  • Divide the customers into tiered groups for each score dimension (low, medium, high)
  • Create specific screens to show different progress statuses and connect them with experiments to trigger on your app based on the defined targeting criteria
  • Create journeys with targeted messaging sequences based on the triggered feature thresholds.
  • Measure productretention. Create reports to track user retention, then save them to a growthboard for regular reporting and analysis.

Features used

  • Experiments
  • Journeys
  • Segments
  • Events
  • Lists
  • Reports
  • Growth boards
  • Scoring

Metrics that move

  • Activation rate
  • Time-to-adoption rate
  • Feature adoption rate
  • Time to value (TTV)
  • Daily active users
  • Weekly active users
  • Monthly active users

Explore other user cases

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Join the waitlist

Over 150 internet businesses are on our waitlist. Join them, and after your trial period, receive $500 in credits.

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