From      funnels      flywheels       
Embrace the shift

Go-to-market teams are facing a dramatic change.
After decades of focusing on disconnected acquisition, retention and monetization ops... 

In the past...

In the past, brands could guide customers from search > home page > category > product > checkout with ease.

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Now...

Consumers interact with brands across an average of 7.6 different touch-points, starting their journey away from the store and bypassing the traditional top of the funnel.

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The outcome...

One-time funnel driven buyers are no longer profitable -  over 75% of U.S. consumers have changed their shopping behavior and switched to new brands in 2022.  The 1:3 CAC: LTV ratio has turned upside down.

The best-run SaaS companies know.
It’s time to adapt to win ...

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Monetize

From growth at all costs to sustainable profitability

Generate consistently profitable income streams by effectively and strategically  upselling and cross-selling existing customers

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Monetize

From top of funnel to the full customer lifecyle

Funnels use acquisition at their core, are inherently leaky and grow linearly at best. Acquiring customer is just the first step on the lifecycle  relationship

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Monetize

From one-time buyers to lifetime customers

Because the best relationships stay connected - across each step of the customer lifecycle. Net Dollar Retention and CAC Payback are the new black

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The key levers     of the growth flywheel       

The flywheel has compounding effect if you reach the  elite level of these KPIs

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Look for elite conversion rates

Average conversion rate across different eCommerce industries is 2.73%

Elite conversion rate is above 3% globally and 30% above the average conversion rates by individual industries.

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Average conversion rate by industry

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Look for elite average order value rates

Average order value (AOV) rate across different eCommerce industries is $109.

Elite AOV globally is above $150 and 30% above the average AOV rates by individual industries.

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Average order value by industry

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Look for elite repurchase rates

Average repurchase rate across different eCommerce industries is 28,51%

Elite repurchase rate is above 30% - the challenge is to move the repurchase rate up above threshold from mediocrity.

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Average repurchase rate by industry

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Why ad-centered tactics no longer work

Acquiring the user is just the first step in optimizing North start metrics like CAC, LTV, and NPS scores.

With rising ads cost, you can no longer buy out your success with regular ad campaigns. And customers have more choices than ever -  over 75% of U.S. consumers have changed their shopping behavior and switched to new brands in 2022.

Old tactics no longer work as one-time buyers are no longer profitable - turning the 1:3 CAC: LTV ratio upside down.

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How retailers win customers in digital disruption era

Leading retail brands focus on customer-centric marketing and providing exceptional digital experiences with:

  • Omni-channel campaigns delivered via mobile and web devices
  • Tier-based offers and promotions
  • Personalized shopping  experience
  • Tailored messaging and recommendations

To achieve this, you would need  a complex marketing stack would only create more data silos and operational overhead.

This is why you need all-in-one marketing solution.

Begin the transformation from average to elite

Intempt’s  Growth OS is an all-in-one marketing suite that enables you to collect and activate data across all touchpoints so you can acquire, monetize and retain more customers.

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Acquire

Gain a 360° view of your customer by unifying in-app, in-store, and online trends to build a complete profile. Uncover insights into their behavior, identify friction in their journey and craft hyper-personalized omnichannel campaigns that can turn window-shoppers into your customers.

Goal
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Monetize
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Champions
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METRICS

  • Conversion rate
  • Cart abandonment
  • Number of pages viewed
  • Time spent on pages
  • Customer acquisition cost (CAC)
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Use cases for the Acquire stage

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For:
Marketing strategy

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Keep the pulse on the customers that may churn - ensure that they return by interrupting inactivity with personalized content to win-back their attention.

How it works

Create a predictive churn score to identify and target customers who are likely to disengage missing the next purchase. Next, create personalization-focused experiment targeted via created churn score to prevent attrition of customers who are  at risk.

Features used
  • Predictive scoring
  • Experiment
  • Journeys
  • Segmentation
Metrics that move
  • 1-month buyer retention
  • 1-week active user retention
Guides - get started
  • Ultimate guide to predictive scoring
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For:
Website specialist

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Keep the pulse on the customers that may churn - ensure that they return by interrupting inactivity with personalized content to win-back their attention.

How it works

Create a predictive churn score to identify and target customers who are likely to disengage missing the next purchase. Next, create personalization-focused experiment targeted via created churn score to prevent attrition of customers who are  at risk.

Features used
  • Predictive scoring
  • Experiment
  • Journeys
  • Segmentation
Metrics that move
  • 1-month buyer retention
  • 1-week active user retention
Guides - get started
  • Ultimate guide to predictive scoring
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For:
App Specialist

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Keep the pulse on the customers that may churn - ensure that they return by interrupting inactivity with personalized content to win-back their attention.

How it works

Create a predictive churn score to identify and target customers who are likely to disengage missing the next purchase. Next, create personalization-focused experiment targeted via created churn score to prevent attrition of customers who are  at risk.

Features used
  • Predictive scoring
  • Experiment
  • Journeys
  • Segmentation
Metrics that move
  • 1-month buyer retention
  • 1-week active user retention
Guides - get started
  • Ultimate guide to predictive scoring
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Retain

Create personalized experiences based on your customers’ online and in-store interactions withyour brand, preferred categories, past purchases, and loyalty status. Reduce cart abandonment and engage with the customer before they become a churn risk. Keep them coming back with news and updates on the products they love in the channels where they live.

Goal
First-time buyders
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Monetize
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Champions
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METRICS

  • Customer churn rate
  • Net promoter score
  • Customer satisfaction score
  • Customer retention cost
  • 1-week active user retention
Intempt features wheel 3

Use cases for the Retain stage

A passionate community

For:
Lorem Ipsum

Stay ahead of the game.

Keep the pulse on the customers that may churn - ensure that they return by interrupting inactivity with personalized content to win-back their attention.

How it works

Create a predictive churn score to identify and target customers who are likely to disengage missing the next purchase. Next, create personalization-focused experiment targeted via created churn score to prevent attrition of customers who are  at risk.

Features used
  • Predictive scoring
  • Experiment
  • Journeys
  • Segmentation
Metrics that move
  • 1-month buyer retention
  • 1-week active user retention
Guides - get started
  • Ultimate guide to predictive scoring
A passionate community

Insider perks and opportunities

For:
Top management

You won’t find anywhere else.

Keep the pulse on the customers that may churn - ensure that they return by interrupting inactivity with personalized content to win-back their attention.

How it works

Create a predictive churn score to identify and target customers who are likely to disengage missing the next purchase. Next, create personalization-focused experiment targeted via created churn score to prevent attrition of customers who are  at risk.

Features used
  • Predictive scoring
  • Experiment
  • Journeys
  • Segmentation
Metrics that move
  • 1-month buyer retention
  • 1-week active user retention
Guides - get started
  • Ultimate guide to predictive scoring
Insider perks and opportunities

Personalized notifications

For:
Team Work

Prevent attrition of customers who are at risk.

Keep the pulse on the customers that may churn - ensure that they return by interrupting inactivity with personalized content to win-back their attention.

How it works

Create a predictive churn score to identify and target customers who are likely to disengage missing the next purchase. Next, create personalization-focused experiment targeted via created churn score to prevent attrition of customers who are  at risk.

Features used
  • Predictive scoring
  • Experiment
  • Journeys
  • Segmentation
Metrics that move
  • 1-month buyer retention
  • 1-week active user retention
Guides - get started
  • Ultimate guide to predictive scoring
Personalized notifications
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Monetize

Revenue growth is not enough. Generate consistently profitable income streams by effectively and strategically converting existing customers via website traffic, engagement campaigns, and sales activities.

Goal
Regulars
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Monetize
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Champions
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METRICS

  • Average order value (AOV)
  • Purchase frequency
  • Repeat purchase rate
  • Customer lifetime value
Intempt features wheel 4

Use cases for the Monetize stage

Get disengaged customers to come back with personalized offers

For:
Marketing specialist

Focus on customers that require attention

Keep the pulse on the customers that may churn - ensure that they return by interrupting inactivity with personalized content to win-back their attention.

How it works

Create a predictive churn score to identify and target customers who are likely to disengage missing the next purchase. Next, create personalization-focused experiment targeted via created churn score to prevent attrition of customers who are  at risk.

Features used
  • Predictive scoring
  • Experiment
  • Journeys
  • Segmentation
Metrics that move
  • 1-month buyer retention
  • 1-week active user retention
Guides - get started
  • Ultimate guide to predictive scoring
Get disengaged customers to come back with personalized offers

Remind returning customer of where they had left off

For:
Marketing specialist

Focus on customers that require attention

Keep the pulse on the customers that may churn - ensure that they return by interrupting inactivity with personalized content to win-back their attention.

How it works

Create a predictive churn score to identify and target customers who are likely to disengage missing the next purchase. Next, create personalization-focused experiment targeted via created churn score to prevent attrition of customers who are  at risk.

Features used
  • Predictive scoring
  • Experiment
  • Journeys
  • Segmentation
Metrics that move
  • 1-month buyer retention
  • 1-week active user retention
Guides - get started
  • Ultimate guide to predictive scoring
Remind returning customer of where they had left off

Promoting brand affinity with personalized notifications

For:
Marketing specialist

Focus on customers that require attention

Keep the pulse on the customers that may churn - ensure that they return by interrupting inactivity with personalized content to win-back their attention.

How it works

Create a predictive churn score to identify and target customers who are likely to disengage missing the next purchase. Next, create personalization-focused experiment targeted via created churn score to prevent attrition of customers who are  at risk.

Features used
  • Predictive scoring
  • Experiment
  • Journeys
  • Segmentation
Metrics that move
  • 1-month buyer retention
  • 1-week active user retention
Guides - get started
  • Ultimate guide to predictive scoring
Promoting brand affinity with personalized notifications

💡 How it works 💡

Drive growth and optimize operations with six key stages on initializing GrowthOS

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👇

🎯 Discover

Identify, build and analyze audiences. Unify customer data across all digital and offline touchpoints and use it to identify your target leads & accounts.

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•  Capture user data, no matter the source
•  Build complex segmentation & targeting rules for each user
•  Automatically uncover deeper segmentation opportunities with RFM scoring
•  Build reports & dashboards to track your KPI progress

✨ Personalize

Personalize every interaction to deliver an optimal customer experience at scale across web, mobile and email.

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•  Transform static content into personalized experiences
•  Tailor page layouts & designs
•  Target users by affinity sitewide
•  Personalize journeys, not individual touchpoints

đź’¬ Engage

Set timely, automated triggering events based on real-time behavior to send timely emails and SMS when customers are most likely to engage, like in the event of lifecycle stage change, a lack of activity shown in the past week, and more.

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•  Orchestrate responsive, cross-channel experiences within a single interface
•  Track journey performance in real-time
•  Ensure consistent brand messaging across channels

đź”® Predict

Predict user-intent in real time with machine learning. Understand your customers better than ever before with a neural network algorithm that identifies future-purchase intent.

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•  Choose the right path for each user across your consumer experiences
•  Create AI-powered audiences based on conversion goals and only target users who are most likely to impact KPIs
•  Enrich customer profiles with a range of predictive attributes

🛠️ Optimize

Experiment anywhere on your digital properties with great agility, more confidence and less risk

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•  A/B test any experience on any channel
•  Move beyond A/B testing with sophisticated targeting
•  Improve performance with an agile statistical engine and CUPED variance reduction
•  Client- and server-side A/B testing together in one platform

“The value provided by Intempt is amazing...”

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HeadinCapture leads from a form and send a follow-up email + Slack notificationg

Follow up news leads after they submit a form on your website

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Nudge customers to purchase again

Follow up with customers that have recently bought, and prompt them to purchase again.

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Reach out to qualified leads who visit your pricing page

When a prospect visits your pricing page more than once, automatically send them a sales outreach.

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Reactivation Loops

Measure your user activity and get them into an engagement loop with your product. identify and target only specific customer groups that will turn out to be most profitable for your business.

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Trigger alerts for churning customers

Alert your sales team when a lead triggers a churn signal. Reduce the response time needed to reach out to leads who are qualified to be engaged.

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Automate gated content engagement

Capture a gated content form, send new leads the content to download, and assign the leads

Join the waitlist

Over 150 internet businesses are on our waitlist. Join them, and after your trial period, receive $500 in credits.

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