Grow with AI 📈

Tactical insights to improve your Growth Ops using AI where appropriate.
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What you'll learn 💡

Go-to-market teams are facing a dramatic change.
After decades of focusing on disconnected acquisition, retention and monetization ops... 

If you recognize any of these realities in your business:

🚀 You want your prospects to dynamically see different web and mobile experiences based on their intent but are unsure about how to micro-segment easily

🚀 You want your re-purchase rates to increase, but have no idea of where to start

🚀 You’ve tried building an personalization practice in the past, but burned out perhaps because of a lack of results

🚀 You feel like you can’t compete with the number of experiments your competitors are pushing to grow their business (hint: you don't have to)!

🚀 The idea of using AI in your  marketing workflow overwhelms and confuses you

🚀 You can’t seem to think of how to craft personalized and dynamic journeys to grow your audience and revenue

🚀 You’re unfamiliar with the benefits of building an audience and revenue practice

…then this blog is for you ✅

Featured Post

How modern SaaS companies grow - a guide to product-led sales
SaaS
Sales
Newsletter

How modern SaaS companies grow - a guide to product-led sales

Product-led sales (PLS) is the next big movement in B2B SaaS. Modern SaaS companies that built a successful growth strategy with product-led growth (PLG) are starting to use PLS to increase the monetization of their user base.
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Propensity scoring guide for B2B SaaS
Guides

Propensity scoring guide for B2B SaaS

April 16, 2024

When we look at lead & account data, we’re focused on the past. How did we do last quarter? What happened in H1 2023? And how does that compare to H1 2022? How fast did accounts X, Y, and Z convert? Data becomes more valuable when we use it to predict the future instead of just analyzing the past. That’s where propensity scoring comes in.

read more
Right blue arrow
Propensity scoring guide for B2B SaaS
Guides

Propensity scoring guide for B2B SaaS

April 16, 2024

When we look at lead & account data, we’re focused on the past. How did we do last quarter? What happened in H1 2023? And how does that compare to H1 2022? How fast did accounts X, Y, and Z convert? Data becomes more valuable when we use it to predict the future instead of just analyzing the past. That’s where propensity scoring comes in.

read more
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Latest News

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How modern SaaS companies grow - a guide to product-led sales
SaaS
Sales
Newsletter

How modern SaaS companies grow - a guide to product-led sales

Product-led sales (PLS) is the next big movement in B2B SaaS. Modern SaaS companies that built a successful growth strategy with product-led growth (PLG) are starting to use PLS to increase the monetization of their user base.

read more
Right blue arrow

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Tactical insights to improve your growth ops.

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Web A/B testing

Use front-end A/B and multi-page experimentation product built for any business size. Run multiple experiments on the same page.

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Targeting & personalization

Deliver targeted messaging, personalized offers and recommend the most relevant content for your users.

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Visual editor

Empower your team to collaborate with an easy-to-use visual editor without using developer time to get things up and running.

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Analytics

Gain insight into the impact of your experiments with statistically valid results. No complex statistical analysis required.

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Server & client-side testing

Go beyond client-side testing and deploy experiments on the server-side. Test and optimize content changes and even complete re-brands.

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Flexible goal selection

Select the right goal for each personalization and experimentation campaign to ensure you’re optimizing towards the right objectives.