Klaviyo is a proven email and SMS marketing platform - especially for ecommerce brands that live and breathe segmentation, product feeds, and multi-step flows. But many teams tell us they can’t justify the cost, don’t need the full power, or struggle with the learning curve. If you’re wondering whether there are competitors with similar capabilities for less money or tools that feel faster and simpler to run day-to-day, the short answer is yes.

Most first-time visitors are actively comparing, not committing. They bounce between PDPs, size/fit charts, shipping/returns, and discount pages, and leave without giving you an email or cookie you can rely on.

Treating your product recommendations as an “afterthought carousel” means you miss the exact micro-moments when guided discovery would tip them into the cart.

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Have you ever been through Slack onboarding? If you’ve then you just know that they have it spot on.

Slack shortens time-to-value by designing the first 10 minutes around one outcome. In this case study, we break down the moments that matter in Slack’s onboarding and show exactly how to implement the same playbook in your PLG SaaS.

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A/B testing tools help you validate ideas with real users - so you ship what actually works, not what wins an internal debate. This guide walks through how to pick (and use) the right A/B testing platform for your team.

Imagine pouring tons of effort into acquiring new users, only to watch most of them fade away without ever using your product’s best features. It’s a common scenario: a user signs up for a free trial, pokes around a bit, and then disappears. Why? Often, because they never experienced the “Aha” moment, they didn’t reach the value your product offers.

Marketers know that winning customer hearts (and wallets) takes more than a one-time ad or a standard promo email. It’s about creating a smooth, personalized journey across every touchpoint, from browsing your website to the products you recommend, to the emails and SMS messages that follow up. When done right, it feels like one continuous conversation. When done wrong, it feels disjointed (and customers drop off). 

In this blog, we’ll explore how website personalization and product recommendations powered by an Agentic co-marketer can work with email and SMS to form a seamless customer journey. We’ll use Sephora, a brand that aces omnichannel personalization - as our example, and show how you can achieve this too (without the enterprise techstack headache). Let’s dive in!

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Your app is doing well, with users actively exploring features and making regular purchases. But then you start noticing subtle changes. A previously engaged user logs in less frequently. Their in-app purchases decrease. They interact with fewer features each week. Despite being a loyal subscriber for months, their engagement gradually fades until they finally cancel their subscription altogether. Sound familiar? 

Cart abandonment has long been one of the most persistent challenges in e-commerce. Most businesses have tried to tackle it with reactive approaches like post-abandonment emails and SMS or a retargeting ad campaign. However, these methods often reach customers with “too little, too late,” - they’ve already moved on.

Imagine your customers landing on a page that feels generic and out-of-touch, whether it's during a product launch, customer onboarding, or a seasonal promotion. That initial disconnect not only wastes your budget but also leaves your visitors feeling like just another number.

Remember when qualifying leads was simple? Marketing would hand over MQLs to sales, and sales would work their magic to convert them into SQLs. Those days are gone! The rise of product-led growth (the strategy lets users try your product for free before they make a financial commitment) in SaaS has changed everything about how we identify and qualify potential customers.

A Comprehensive Approach to Boosting User Acquisition, Retention, and Monetization Through AI-Driven Insights and Personalized Marketing

Discover how Otto - a SaaS company offering banking software uses product-led growth and AI-driven marketing to improve customer acquisition, retention, and expansion.

This case study explains how a multi-category online store uses an AI-driven solution to lower customer acquisition costs, boost conversion rates, and increase customer lifetime value after the busy fall holiday season. Even when organic traffic and sales drop by as much as 60-70%, the right strategies can keep your store growing.

The B2B SaaS landscape is experiencing a fundamental shift in how companies sell and grow. Gone are the days when aggressive sales teams alone could drive sustainable growth. Today's buyers want to experience products firsthand before making purchasing decisions.