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Featured guides

Complete guide to audience segmentation
Marketing Orchestration

Complete guide to audience segmentation

The value of customer segmentation can lend to everything from decreasing CAC to increasing customer loyalty all while building better, more personalized customer experiences. In our comprehensive guide, we break down what customer segmentation is, the business value, and the different ways you can automate segmentation using Intempt.‍‍‍
read more
‍Beware the AI Hype: Avoiding Traps in Marketing
Marketing Orchestration

‍Beware the AI Hype: Avoiding Traps in Marketing

November 23, 2023

From the myth of full automation to the risks of data overload and creative complacency, we tackle key challenges and misconceptions. Discover how AI can amplify, not replace, human ingenuity in marketing strategies, and learn to navigate potential biases.

read more
‍Beware the AI Hype: Avoiding Traps in Marketing
Marketing Orchestration

‍Beware the AI Hype: Avoiding Traps in Marketing

November 23, 2023

From the myth of full automation to the risks of data overload and creative complacency, we tackle key challenges and misconceptions. Discover how AI can amplify, not replace, human ingenuity in marketing strategies, and learn to navigate potential biases.

read more

Latest News

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Latest News

Propensity scoring guide for B2B SaaS
Sales Intelligence

Propensity scoring guide for B2B SaaS

November 23, 2023

When we look at lead & account data, we’re focused on the past. How did we do last quarter? What happened in H1 2023? And how does that compare to H1 2022? How fast did accounts X, Y, and Z convert? Data becomes more valuable when we use it to predict the future instead of just analyzing the past. That’s where propensity scoring comes in.

read more
Propensity scoring guide for B2B SaaS
Sales Intelligence

Propensity scoring guide for B2B SaaS

November 23, 2023

When we look at lead & account data, we’re focused on the past. How did we do last quarter? What happened in H1 2023? And how does that compare to H1 2022? How fast did accounts X, Y, and Z convert? Data becomes more valuable when we use it to predict the future instead of just analyzing the past. That’s where propensity scoring comes in.

read more
Propensity scoring guide for B2B SaaS
Sales Intelligence

Propensity scoring guide for B2B SaaS

November 23, 2023

When we look at lead & account data, we’re focused on the past. How did we do last quarter? What happened in H1 2023? And how does that compare to H1 2022? How fast did accounts X, Y, and Z convert? Data becomes more valuable when we use it to predict the future instead of just analyzing the past. That’s where propensity scoring comes in.

read more
Fit & engagement scoring guide
Sales Intelligence

Fit & engagement scoring guide

November 23, 2023

A fit & engagement score is a single metric that gives you a method of evaluating customer qualification & engagement on an individual or account level. In this guide, we’ll explain how fit & engagement scores are calculated in Intempt, why they’re so powerful, and five ways you can use them to reach your goals.

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How modern SaaS companies grow - a guide to product-led sales
Sales Intelligence

How modern SaaS companies grow - a guide to product-led sales

November 23, 2023

Product-led sales (PLS) is the next big movement in B2B SaaS. Modern SaaS companies that built a successful growth strategy with product-led growth (PLG) are starting to use PLS to increase the monetization of their user base.

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All guides

Complete guide to audience segmentation
Marketing Orchestration

Complete guide to audience segmentation

The value of customer segmentation can lend to everything from decreasing CAC to increasing customer loyalty all while building better, more personalized customer experiences. In our comprehensive guide, we break down what customer segmentation is, the business value, and the different ways you can automate segmentation using Intempt.‍

‍

‍

read more
Propensity scoring guide for B2B SaaS
Sales Intelligence

Propensity scoring guide for B2B SaaS

Data becomes more valuable when we use it to predict the future instead of just analyzing the past. That’s where propensity scoring comes in.

read more
Fit & engagement scoring guide
Sales Intelligence

Fit & engagement scoring guide

Most businesses today have many different touchpoints with their customers. Product activity, engaging with website content, email, and pop-ups, speaking to chatbots or support, and the list goes on. 

A fit & engagement score is a single metric that gives you a method of evaluating customer qualification & engagement on an individual or account level. This single metric can allow you to see the entire customer profile evaluation or even journey — from lifecycle stages to lead scoring, reducing churn, and identifying upsell or cross-sell opportunities.

In this guide, we’ll explain how fit &  engagement scores are calculated in Intempt, why they’re so powerful, and five ways you can use them to reach your goals.

‍

read more
Complete guide to event tracking
Data management

Complete guide to event tracking

Event tracking is the first step in getting insights into your customers' behavior on your website or application. Event tracking gathers the data you need to understand your funnel, do analysis, and make improvement decisions. Ideally, every time a user takes action, an event can be captured that helps deepen your understanding of the behavioral patterns and actions you need to take to address them.

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At Intempt, we offer two ways to track events: autocapture and custom events. This tutorial addresses both step-by-step, walking through setting up autocapture, then diving deeper into custom events, and finally refining those custom events to capture the right data you need.

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How to create a tracking plan?
Data management

How to create a tracking plan?

When launching new products, and campaigns, the most successful teams plan out their strategy, and analytics by implementing a data tracking or tracking plan.

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Growth Consulting Guide
Professional services

Growth Consulting Guide

Growth consulting is a monthly strategic consultancy model where Intempt experts help you to identify your target use cases and build your customized implementation blueprint - a Growth Wheel.

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The final stage is implementing your blueprint with our technical experts.

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Private Training Guide
Professional services

Private Training Guide

Get exclusive access to Intempt’s experts that will teach all major Intempt functionality principles with hands-on examples in live environment.

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Onboarding Guide
Professional services

Onboarding Guide

The onboarding package is designed to kick start your team to start using Intempt within the first hours. Get a step-by-step project setup walkthrough to start running your sales & marketing operations with Intempt.

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