Guides📚

The value of customer segmentation can lend to everything from decreasing CAC to increasing customer loyalty all while building better, more personalized customer experiences. In our comprehensive guide, we break down what customer segmentation is, the business value, and the different ways you can automate segmentation using Intempt.‍

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Data becomes more valuable when we use it to predict the future instead of just analyzing the past. That’s where propensity scoring comes in.

Most businesses today have many different touchpoints with their customers. Product activity, engaging with website content, email, and pop-ups, speaking to chatbots or support, and the list goes on. 

A fit & engagement score is a single metric that gives you a method of evaluating customer qualification & engagement on an individual or account level. This single metric can allow you to see the entire customer profile evaluation or even journey — from lifecycle stages to lead scoring, reducing churn, and identifying upsell or cross-sell opportunities.

In this guide, we’ll explain how fit &  engagement scores are calculated in Intempt, why they’re so powerful, and five ways you can use them to reach your goals.

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Event tracking is the first step in getting insights into your customers' behavior on your website or application. Event tracking gathers the data you need to understand your funnel, do analysis, and make improvement decisions. Ideally, every time a user takes action, an event can be captured that helps deepen your understanding of the behavioral patterns and actions you need to take to address them.

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At Intempt, we offer two ways to track events: autocapture and custom events. This tutorial addresses both step-by-step, walking through setting up autocapture, then diving deeper into custom events, and finally refining those custom events to capture the right data you need.

When launching new products, and campaigns, the most successful teams plan out their strategy, and analytics by implementing a data tracking or tracking plan.

Growth consulting is a monthly strategic consultancy model where Intempt experts help you to identify your target use cases and build your customized implementation blueprint - a Growth Wheel.

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The final stage is implementing your blueprint with our technical experts.

Get exclusive access to Intempt’s experts that will teach all major Intempt functionality principles with hands-on examples in live environment.

The onboarding package is designed to kick start your team to start using Intempt within the first hours. Get a step-by-step project setup walkthrough to start running your sales & marketing operations with Intempt.

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