Free-to-paid conversion

Convert your existing free users to a paid plan. Uncover the best opportunities from your self-serve flywheel to identify the best opportunities for conversion to paid.

For:

Account executives, Customer Success

Growth OS level:

Sales

Target accounts ready for conversion

Prioritize product-qualified accounts that are ready to buy and are most likely to convert.

Gain full visibility

Analyze full account and lead data aggregated between multiple datasets of web, app and CRM.

Lead & account prioritization

Filter leads and accounts in your inbox based on selected criteria to streamline the PQL outreach

How it works

Install Intempt web tracker to start tracking events in your app and website
Connect Hubspot to sync your historic CRM data
Create segments to group and filter your user base
Create user & account lists you want to prioritize
Create predictive or rule-based scores to prioritize accounts with a high probability of conversion
Create playbooks to get alerted conversion opportunities
Create reports to track your sales performance
Create growth boardswith all user & account lists you want to monitor. Integrate all salesmetrics you want to track

Features used

Playbooks
Inbox
Segments
Events
Lists
Reports
Growth boards
Scoring
Predictive scoring

Metrics that move

Free to PQL Conversion Rate
Average revenue per account (ARPA)
Customer lifetime value
Monthly recurring revenue (MRR)
Net dollar retention (NDR)

Guides - get started

Template

Explore other user cases

Free-to-paid conversion

Convert your existing free users to a paid plan. Uncover the best opportunities from your self-serve flywheel to identify the best opportunities for conversion to paid.

LEARN MORE

Decrease users’ time-to-value and increase activation rates with the ability to build campaigns aligned with key milestones in your product — like setting up a high-value feature or adding a teammate to an account. Ensure that the user reaches the threshold of high feature stickiness.

LEARN MORE