Free-to-paid conversion

Convert your existing free users to a paid plan. Uncover the best opportunities from your self-serve flywheel to identify the best opportunities for conversion to paid.

Account executives, Customer Success
Growth OS level:
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Target accounts ready for conversion

Prioritize product-qualified accounts that are ready to buy and are most likely to convert.

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Gain full visibility

Analyze full account and lead data aggregated between multiple datasets of web, app and CRM.

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Lead & account prioritization

Filter leads and accounts in your inbox based on selected criteria to streamline the PQL outreach

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How it works

  • Install Intempt web tracker to start tracking events in your app and website
  • Connect Hubspot to sync your historic CRM data
  • Create segments to group and filter your user base
  • Create user & account lists you want to prioritize
  • Create predictive or rule-based scores to prioritize accounts with a high probability of conversion
  • Create playbooks to get alerted conversion opportunities
  • Create reports to track your sales performance
  • Create growth boardswith all user & account lists you want to monitor. Integrate all salesmetrics you want to track

Features used

  • Playbooks
  • Inbox
  • Segments
  • Events
  • Lists
  • Reports
  • Growth boards
  • Scoring
  • Predictive scoring

Metrics that move

  • Free to PQL Conversion Rate
  • Average revenue per account (ARPA)
  • Customer lifetime value
  • Monthly recurring revenue (MRR)
  • Net dollar retention (NDR)


Explore other user cases

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Get early access

Over 150 internet businesses are on our early access program. Join them, and after your trial period, receive $1000 in credits.

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