Free-to-paid conversion

Convert your existing free users to a paid plan. Uncover the best opportunities from your self-serve flywheel to identify the best opportunities for conversion to paid.

Account executives, Customer Success
Growth OS level:

Target accounts ready for conversion

Prioritize product-qualified accounts that are ready to buy and are most likely to convert.

Gain full visibility

Analyze full account and lead data aggregated between multiple datasets of web, app and CRM.

Lead & account prioritization

Filter leads and accounts in your inbox based on selected criteria to streamline the PQL outreach

How it works

  • Install Intempt web tracker to start tracking events in your app and website
  • Connect Hubspot to sync your historic CRM data
  • Create segments to group and filter your user base
  • Create user & account lists you want to prioritize
  • Create predictive or rule-based scores to prioritize accounts with a high probability of conversion
  • Create playbooks to get alerted conversion opportunities
  • Create reports to track your sales performance
  • Create growth boardswith all user & account lists you want to monitor. Integrate all salesmetrics you want to track

Features used

  • Playbooks
  • Inbox
  • Segments
  • Events
  • Lists
  • Reports
  • Growth boards
  • Scoring
  • Predictive scoring

Metrics that move

  • Free to PQL Conversion Rate
  • Average revenue per account (ARPA)
  • Customer lifetime value
  • Monthly recurring revenue (MRR)
  • Net dollar retention (NDR)


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Grow faster, more profitably with less hassle