Website A/B testing

Target experiences to all visitors for A/B testing or specific segments. Build, launch, and measure your experiments in one AI-powered platform.

Marketing specialists
GrowthOS level:
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Target any audience

All traffic A/B tests to 1:1 target anonymous or identified users based on specified conditions.

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Build any experiment

Create, edit, and remove anything on your online store’s website - from home page banners to product, category and checkout page optimizations.

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Measure all the impact

Prove how personalization and A/B tests drive store’s purchases.

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Optimize on any channel

Combine the advantages of both client-side and server-side experiments - ease of use and full control of the experience.

How it works

  • Build all traffic A/B tests or precisely target online store’s audiences with all your connected data sources AND/OR conditions.
  • Edit, reorder, and add any element on your product, category and checkout pages with our visual editor.
  • Compare website engagement and conversion metrics between your control and variations. See which identified companies have seen each variation.
  • Spot high-performing segments within your A/B test results, then personalize your entire website experience for them.

Features used

  • Experiments
  • Segments
  • Events
  • Reports

Metrics that move

  • Purchase/add to cart conversion rate
  • Cart abandonment
  • Average order value (AOV)
  • Number of pages viewed
  • Time spent on pages
  • Customer acquisition cost (CAC)


Explore other user cases

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Get early access

Over 150 internet businesses are on our early access program. Join them, and after your trial period, receive $1000 in credits.

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