Website A/B testing
Target experiences to all visitors for A/B testing or specific segments. Build, launch, and measure your experiments in one AI-powered platform.
Target any audience
All traffic A/B tests to 1:1 target anonymous or identified users based on specified conditions.
Build any experiment
Create, edit, and remove anything on your online store’s website - from home page banners to product, category and checkout page optimizations.
Measure all the impact
Prove how personalization and A/B tests drive store’s purchases.
Optimize on any channel
Combine the advantages of both client-side and server-side experiments - ease of use and full control of the experience.
How it works
- Build all traffic A/B tests or precisely target online store’s audiences with all your connected data sources AND/OR conditions.
- Edit, reorder, and add any element on your product, category and checkout pages with our visual editor.
- Compare website engagement and conversion metrics between your control and variations. See which identified companies have seen each variation.
- Spot high-performing segments within your A/B test results, then personalize your entire website experience for them.
Metrics that move
- Purchase/add to cart conversion rate
- Cart abandonment
- Average order value (AOV)
- Number of pages viewed
- Time spent on pages
- Customer acquisition cost (CAC)