Website A/B testing

Target experiences to all visitors for A/B testing or specific segments. Build, launch, and measure your experiments in one AI-powered platform.

For:

Marketing specialists

GrowthOS level:

Marketing

Target any audience

All traffic A/B tests to 1:1 target anonymous or identified users based on specified conditions.

Create, edit, and remove anything on your online store’s website - from home page banners to product, category and checkout page optimizations.

Prove how personalization and A/B tests drive store’s purchases.

Combine the advantages of both client-side and server-side experiments - ease of use and full control of the experience.

Build all traffic A/B tests or precisely target online store’s audiences with all your connected data sources AND/OR conditions.
Edit, reorder, and add any element on your product, category and checkout pages with our visual editor.
Compare website engagement and conversion metrics between your control and variations. See which identified companies have seen each variation.
Spot high-performing segments within your A/B test results, then personalize your entire website experience for them.