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Post-purchase upsell
Build on the successful conversion of a lead to a first-time buyer and drive towards that crucial second purchase, turning them into repeat customers.
For:
Marketing specialist
GrowthOS level:
Marketing
Automate your upsell strategy
Proactively engage customers based on their behavior.
Determine category and product affinity with autopilot
Create rules that will put users into segments depending on the products and categories viewed or purchased.
Continue optimizing
Track conversion analytics to keep optimizing your upsell messaging and offers
How it works
- Install Intempt web tracker to start tracking events in your store
- Connect Shopify to sync your order & customer data
- Create affinity segments depending on your product and category distribution in your store (for example, the high-affinity segment for smart watches - viewed more than ten pages of smart watches products)
- Create a journey to follow up with affinity-based product recommendations after the first customer’s purchase
- View journey analytics and check your conversion goal - Â if users enrolled in the journey made their following order
Features used
- Journeys
- Segments
- Events
- Reports
Metrics that move
- Average order value (AOV)
- Purchase frequency
- Repeat purchase rate
- Customer lifetime value
Guides - get started
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CONTACt US:
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United States
1101 W 34th St, #595
Austin, TX 78705
United States
Odminiu 11-4,
Vilnius, LT-01122,
Lithuania
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