Tier-based engagement automation

Segment users based on their recency, frequency and monetary scores to enroll them into journeys that match their lifecycle stage with your brand.

For:

Marketing specialist

GrowthOS level:

Marketing

Identify the lifecycle stage of each customer

RFM framework allows you to group and prioritize your customers based on their score.

Communicate with messaging that is aligned with the stage of the customer - making the content highly relevant and effective at driving action.

There is no one-size fits all RFM calculation - that’s why we support any custom logic you prefer to calculate your scores.

Install Intempt web tracker to start tracking events in your store
Build an RFM scoring model to assign Recency, Frequency, and Monetary values to each customer
Divide the customers into tiered groups for each dimension (R, F, and M)
Create specific messaging templates and campaign strategies that are tailored for each customer group based on the behavioral patterns of particular RFM segments
Create journeys with targeted messaging sequences based on the RFM segments
Analyze journey performance. Use journey reports to track how well your RFM campaigns allowed you to optimize for your conversion goal.