Tier-based engagement automation

Segment users based on their recency, frequency and monetary scores to enroll them into journeys that match their lifecycle stage with your brand.

Marketing specialist
GrowthOS level:
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Identify the lifecycle stage of each customer

RFM framework allows you to group and prioritize your customers based on their score.

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Engage at the right moments

Communicate with messaging that is aligned with the stage of the customer - making the content highly relevant and effective at driving action.

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Create custom scoring models

There is no one-size fits all RFM calculation - that’s why we support any custom logic you prefer to calculate your scores.

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How it works

  • Install Intempt web tracker to start tracking events in your store
  • Build an RFM scoring model to assign Recency, Frequency, and Monetary values to each customer
  • Divide the customers into tiered groups for each dimension (R, F, and M)
  • Create specific messaging templates and campaign strategies that are tailored for each customer group based on the behavioral patterns of particular RFM segments
  • Create journeys with targeted messaging sequences based on the RFM segments
  • Analyze journey performance. Use journey reports to track how well your RFM campaigns allowed you to optimize for your conversion goal.

Features used

  • Scoring
  • Journeys
  • Reports
  • Growth boards
  • Segments
  • Events

Metrics that move

  • Customer lifetime value
  • Customer churn rate
  • Net promoter score
  • Customer satisfaction score
  • Customer retention cost
  • Customer health score
  • Net dollar retention (NDR)

Explore other user cases

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Get early access

Over 150 internet businesses are on our early access program. Join them, and after your trial period, receive $1000 in credits.

User interaction  with analytics Customer lifecycle value imageCircular graph