Dynamic reverse trials & paywalls

Optimize timing to nudge users subscribing to a paid plan on your app. Automatically bump power users into a premium experience trial so they build a habit and upgrade to a premium plan.

For:

Product growth manager

GrowthOS level:

Marketing

Optimize app conversion flow

Stop relying on static app pages - show content dynamically to move users from free to paid plans.

Dynamic allocation

Only show trial activation screens to those users that meet the “power user” criteria and will get the most of the premium features.

Drive your monetization

Accelerate paid subscriptions - showcase your premium experience benefits so users build a habit and choose the upsell plan.

Determine variations that convert

Analyze which paywall variations drive more subscriptions.

How it works

Install Intempt mobile SDK to start tracking events in your app
Create a “power user” segment to group users that would be most interested in premium app features
Create a personalization experiment and show reverse trial activation screens to users that enter the power user segment.
Create a journey with communication sequences to present the benefits of the premium features
Create a report to track if a reverse trial incentivizes users to upgrade to a paid plan after the trial ends