Dynamic reverse trials & paywalls

Optimize timing to nudge users subscribing to a paid plan on your app. Automatically bump power users into a premium experience trial so they build a habit and upgrade to a premium plan.

Product growth manager
GrowthOS level:
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Optimize app conversion flow

Stop relying on static app pages - show content dynamically to move users from free to paid plans.

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Dynamic allocation

Only show trial activation screens to those users that meet the “power user” criteria and will get the most of the premium features.

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Drive your monetization

Accelerate paid subscriptions - showcase your premium experience benefits so users build a habit and choose the upsell plan.

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Determine variations that convert

Analyze which paywall variations drive more subscriptions.

How it works

  • Install Intempt mobile SDK to start tracking events in your app
  • Create a “power user” segment to group users that would be most interested in premium app features
  • Create a personalization experiment and show reverse trial activation screens to users that enter the power user segment.
  • Create a journey with communication sequences to present the benefits of the premium features
  • Create a report to track if a reverse trial incentivizes users to upgrade to a paid plan after the trial ends

Features used

  • Experiments
  • Journeys
  • Reports
  • Growth boards
  • Segments
  • Events

Metrics that move

  • Average revenue per user
  • Free to paid conversion rate
  • Free/paid subscriptions
  • Customer lifetime value
  • Monthly recurring revenue (MRR)


Get early access

Over 150 internet businesses are on our early access program. Join them, and after your trial period, receive $1000 in credits.

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