Affinity-based upsells

Track user’s affinity and enroll them into targeted email journeys to incentivize in-app purchases.

For:
Product growth manager
GrowthOS level:
Marketing
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Automate your upsell strategy

Proactively engage customers based on their in-app behavior.

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Determine in-app purchase affinity in autopilot

Create rules to put users into segments depending on the app usage linked to possible in-app purchases.

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Continuous optimization

Track conversion analytics to keep optimizing your upsell messaging and offers

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How it works

  • Install Intempt mobile SDK tracker to start tracking events in your store
  • Create affinity segments depending on your app usage (for example, the high affinity on meditation classes)
  • Create an email journey to engage with affinity-based in-app purchase recommendations
  • View journey analytics and check your conversion goal -  if users enrolled in the journey made their next in-app purchase

Features used

  • Journeys
  • Segments
  • Events
  • Reports

Metrics that move

  • Average revenue per user
  • Free to paid conversion rate
  • Free/paid subscriptions
  • Customer lifetime value
  • Monthly recurring revenue (MRR)

Template

Get early access

Over 150 internet businesses are on our early access program. Join them, and after your trial period, receive $1000 in credits.

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