ARPU optimization

Track product engagement and feature adoption to uncover new insights on how to improve your app monetization.

Product growth manager
GrowthOS level:

Explore your data

Uncover a 360° view of your users - what behaviors drive free to paid conversion and upsells.

Get insights on your engagement channels

Find out how each engagement channel works to optimize spending and maximize impact.

Identify behaviors that lead to long-term retention

Correlate lifecycle events with user engagement and retention. Use your findings to nudge users towards the actions that lead them to experience value.

How it works

  • Identify your appvisitors with data tracked via Intempt mobile SDK
  • Create reports to analyze trends and uncover your top monetization opportunities
  • Combine reports intogrowth boards for a unified view of your app performance based on differentcategories - engagement, monetization, and activation.

Features used

  • Reports
  • Growth boards
  • Segments
  • Events

Metrics that move

  • Free to paid conversion rate
  • Free/paid subscriptions
  • Customer lifetime value
  • Average revenue per user (ARPU)
  • Monthly recurring revenue (MRR)
  • Churn rate


Join the waitlist

Over 150 internet businesses are on our. Join them, and after your trial period, receive $500 in credits.