ARPU optimization

Track product engagement and feature adoption to uncover new insights on how to improve your app monetization.

Product growth manager
GrowthOS level:
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Explore your data

Uncover a 360° view of your users - what behaviors drive free to paid conversion and upsells.

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Get insights on your engagement channels

Find out how each engagement channel works to optimize spending and maximize impact.

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Identify behaviors that lead to long-term retention

Correlate lifecycle events with user engagement and retention. Use your findings to nudge users towards the actions that lead them to experience value.

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How it works

  • Identify your appvisitors with data tracked via Intempt mobile SDK
  • Create reports to analyze trends and uncover your top monetization opportunities
  • Combine reports intogrowth boards for a unified view of your app performance based on differentcategories - engagement, monetization, and activation.

Features used

  • Reports
  • Growth boards
  • Segments
  • Events

Metrics that move

  • Free to paid conversion rate
  • Free/paid subscriptions
  • Customer lifetime value
  • Average revenue per user (ARPU)
  • Monthly recurring revenue (MRR)
  • Churn rate


Get early access

Over 150 internet businesses are on our early access program. Join them, and after your trial period, receive $1000 in credits.

User interaction  with analytics Customer lifecycle value imageCircular graph