Blu AgentCRO for eCommerce
Run website, product recommendations, and messaging experiments from one place so every shopper sees a consistent, better-performing experience.
One testing brain for your store
Stop running isolated experiments. Use one shared memory for every visit, clicks, purchase and more.
Connected site/app, catalog, and campaigns
Combine Shopify, web/app events, email, SMS, and push so all tests read from the same behavioral and revenue data.
Unified shopper profiles & lifecycle segments
Segment customers into groups like Champions, Regulars, Promising, Needs Attention, and At Risk using recency, frequency, spend, and behavior.
Shared targeting across tests
Use the same segments and conditions to target website, recommendation, and journey experiments instead of rebuilding logic in separate tools.
Experiment on journeys, not just pages
Test the full experience from landing to checkout and across key merchandising surfaces.
Website experience experiments
Run A/B and multi-variant tests on complete journeys (landing, collection, PDP, cart) and compare add-to-cart, checkout starts, conversion, and AOV by variant.
Recommendations experiments
Experiment with cross-sell, lookalike, and margin-focused strategies in PDP and cart slots and measure clicks, attach rate, and AOV lift per strategy and segment.
Messaging & journey experiments
Test static vs dynamic campaigns, different trigger logic, and timing rules in journeys, all operated off real behavior and lifecycle changes.
CRO results you can trust and scale
See which ideas actually move revenue and roll them out with confidence.
Segment-level performance
Break results down by lifecycle segment, device, and channel to see what works for high-value customers versus new visitors.
Statistically sound decisions
Use built-in experiment metrics to compare variants on conversion, revenue per visitor, and impact on key goals before promoting a winner.
Playbooks that compound
Turn winning variants into new defaults for site, recommendations, and journeys so every test improves the next one instead of competing with it.