Blu AgentUnify Your Customer Data in Real Time
No warehouse. No ETL. No CDP tax. The same profile that tracks fires the journey, runs the experiment, and powers the recommendation.
Unified profiles with identity resolution
One profile per customer, mapped cleanly across devices, sessions, and accounts.
Unified profiles across sources
Merge web, app, server, and third-party data into a single customer profile.
Anonymous to known stitching
Link anonymous sessions to a known profile when an identifier appears so history stays intact.
User and account mapping
Connect users to companies so targeting and reporting works at both person and account level.
Real-time events and activation-ready traits
Turn behavior into signals you can act on immediately across GrowthOS.
Real-time event streaming
Stream events as they happen so journeys and experiences can trigger instantly.
Computed traits and scores
Auto-calculate LTV, engagement score, RFM stage, purchase propensity, and other traits that stay current.
Activation-ready segmentation
Use live profiles and traits to power journeys, experiences, CRM workflows, and analytics without rebuilding logic.
Customer Profile
Sarah M.
Recommended
Fashion First
Premium Collection
Venice Romper
$59
Cream Sweater
$38
Real-time Activation
Traits updated 2s ago
Governance and flexible schema
Keep data clean, compliant, and shaped to your business model while staying usable for activation.
Flexible schema for your model
Define custom events, properties, and objects that match how your product and business work.
Data access and controls
Control who can see identifiers and sensitive fields so teams activate safely.
Retention and audit support
Set retention rules and keep an audit-friendly record of changes for compliance and governance.
User Profile
Governance Fields
Full name
Maria Santos
Country
Germany
Regulation
Consented
Send SMS
Twilio
SMS Integration
Consent category
Unlock advanced CDP tactics
Explore a curated library of proven customer data playbooks. Filter by use case, industry, and complexity to discover tactics that unify your customer data and power personalization at scale.
View CDP Growth PlaysFrequently Asked Questions
Event tracking captures actions. A CDP unifies identity, profiles, and context across sources, then makes that data usable for activation. In GrowthOS, the CDP is what lets Journeys, Experiences, CRM workflows, and Analytics run off the same real-time profile.
It starts with anonymous identifiers like device or session IDs. When a known identifier appears, like email or a logged-in user ID, the system links the anonymous history to the known profile. This prevents "new user" resets when someone returns or switches devices.
Real-time matters when you want to react during the session or right after a key action. Pricing visits, activation moments, cart events, churn signals, and demo intent lose value fast. When events flow in immediately, GrowthOS can personalize, route, or trigger outreach while intent is still high.
Static fields go stale. Computed traits recalculate from live behavior and history. Examples include LTV, last seen, RFM stage, engagement score, likelihood to convert, and churn risk. This keeps targeting accurate and reduces manual rule maintenance.
Governance decides what can be collected, stored, and activated. Consent should control whether tracking starts and which identifiers can be used. Retention rules control how long data is kept. Access controls prevent sensitive fields from being exposed broadly. This is how you stay compliant without breaking personalization and automation.