Experiment

AI handles the testing. You keep the credit.

Create variations in seconds, target the right users, and track results with advanced analytics and statistics—all in one platform built for marketers.

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Three reasons you’ll never test the old way again

AI builds, the platform tests, and the data tells you exactly what works.

Move from idea to test in minutes

AI builds variations instantly, while client- and server-side testing let you run everything from quick UI tweaks to complex backend changes without waiting on devs.

Target precisely, test broadly

Reach the right audiences, control how traffic is split, and run experiments across full flows like onboarding or checkout—so you see the real impact, not just page-level results.

Decide with clarity and confidence

Built-in analytics, CUPED variance reduction, sequential testing, and real-time confidence intervals ensure every decision is grounded in evidence, not guesswork.

Launch experiments with ease

Run quick UI changes or deep logic tests in one place—no dev queue, no tool-switching, just experiments you control end-to-end.

Manage all tests in one place

Run both quick visual edits and deeper logic-based experiments from a single dashboard.

Run quick client-side tests

Adjust headlines, swap images, or test layouts with lightweight JavaScript—ideal for rapid UI optimizations without developer support.

Experiment with server-side logic

Test core product elements such as pricing models, checkout flows, or personalized content to measure impact at scale.

Build with AI, not code

From headlines to full layouts—AI Coach generates and customizes test-ready variations instantly

Instantly create test variations

With AI Coach, you can generate a full page variation or adjust a single element in seconds. Just describe what you want changed, and the editor takes care of the rest.

Drag-and-drop freedom

Move, edit, and style anything—content blocks, text, images, videos, buttons, carousels, or grids—without touching code. If you can drag and drop, you can test it.

Complete customization

Easily add forms, popups, or other widgets with pre-styled components. Save your most frequently used elements as snippets and apply them across multiple variations. Every element can be customized to match your test scenario.

Test with AI precision

Combine AI targeting, traffic control, and multi-page experiments to see which changes drive real growth.

Target audiences intelligently

Run experiments on specific user groups defined by behaviors, demographics, or AI-predicted segments.

Control traffic allocation

Choose how traffic is split—distribute evenly, customize by segment, or send more users to winning variations to accelerate conversions.

Run multi-page experiments

Test across entire flows such as checkout, onboarding, or account creation to measure impact on the complete user path.

Smarter reporting, clearer insights

Turn raw experiment data into stories you can act on.

Filter and break down results

Drill into your experiment outcomes by applying filters or segment breakdowns. See exactly how different audiences respond.

Spot trends over time

Track performance with time-series graphs for every variant. Identify lift patterns, conversion spikes, and choose from calculated attributes—like average order value or retention after 30 days—to uncover what actually drives conversion lift.

Real-time metrics

Monitor statistical significance and performance metrics as soon as tests go live.

Call winners with confidence

Advanced stats made simple for faster, more reliable experiments

Cut the noise, trust the signal

CUPED variance reduction taps into your historical data to smooth out randomness. Tests run shorter, insights arrive quicker, and you get to results that actually mean something.

Catch the win while it’s happening

With sequential testing, you don’t have to sit on your hands until the end of the experiment. Watch results unfold in real time and spot when a variation starts pulling ahead—without losing statistical rigor.

Call the winner without doubt

Confidence intervals and significance testing make it crystal clear when it’s safe to act. See the probability that a variation is best, measure the lift against control, and move forward knowing the data has your back.

Experimentation has a new playbook

With AI guiding the work and the platform proving the results, testing becomes faster, smarter, and finally marketer-friendly.

AI variation builder

Describe a change and AI generates a test-ready variation instantly.

Drag-and-drop editor

Move, edit, and style any element—no code required.

Custom forms and widgets

Add popups, lead forms, and interactive elements directly into tests, fully customizable to fit any scenario.

AI targeting

Run experiments on precise segments using behavior, demographics, or AI predictions.

Traffic allocation

Split traffic evenly, customize by segment, or send more to winners.

Multi-page testing

Run experiments across full flows like onboarding, checkout, or account creation.

Advanced analytics

Filter, break down, and track time-series results to uncover real insights.

Decision-ready statistics

CUPED, sequential testing, and confidence intervals that ensure results you can trust.

Fullstack testing

Client-side speed + server-side depth in one place, empowering both marketers and product teams.