Lifecycle isn't funnel stages. It's coordinated progression.
Most teams treat acquisition, conversion, onboarding, and retention as separate problems — owned by different tools and teams.
That model is outdated.
Modern teams coordinate the entire lifecycle — acquire, convert, retain, and expand — across email, SMS, push, and web, all driven by real user behavior.
These aren't separate steps. They're one continuous journey.
Sound Familiar?
If you own customer lifecycle, this will feel familiar
You're guessing where users are in their journey
Segments go stale as soon as you create them
Email, SMS, push, and web feel disconnected
You can't clearly tie lifecycle work to LTV or churn
Personalization breaks once scale kicks in
GrowthOS is designed to remove that guesswork.
How GrowthOS Supports You
How GrowthOS supports your role
Always know where users are in their lifecycle
GrowthOS continuously evaluates real user behavior to classify lifecycle stage and intent — so you don't manage endless static segments.
Run journeys that adapt as users change
Trigger lifecycle journeys that update based on behavior, not one-off events — across email, SMS, push, and on-site experiences.
Coordinate every lifecycle touchpoint
Ensure messaging and experiences reflect the same context at every stage, not conflicting signals across channels.
Prove impact on the metrics you own
See how lifecycle work drives activation, retention, expansion, and LTV — not just opens and clicks.
What Marketers Use It For
What lifecycle marketers use GrowthOS for
Onboarding and activation programs
Product adoption and feature education
Retention and churn prevention
Winback and re-engagement
Expansion and loyalty journeys
Newsletter & Marketing campaigns
The solution built for lifecycle work
GrowthOS powers Retention & Lifecycle — a unified system for orchestrating lifecycle journeys and measuring their impact on LTV and churn.
Self-serve
For smaller teams
Advanced
Orchestration for growing orgs
Sales-assisted
For complex setups
Frequently Asked Questions
GrowthOS uses predictive models and behavioral signals to automatically segment users into stages like Champion, Promising, At Risk, and more. These classifications update continuously as user behavior changes.
GrowthOS evaluates product usage, engagement frequency, feature adoption, purchase history, and behavioral patterns to assess where each user is in their lifecycle journey.
Yes. Lifecycle journeys in GrowthOS respond to ongoing behavior patterns, not just single triggers. If a user's lifecycle stage changes mid-journey, the flow adapts automatically.
GrowthOS unifies all channels in a single journey builder. Every touchpoint shares the same customer context, ensuring consistent messaging across email, SMS, push, and on-site experiences.
Yes. GrowthOS provides goal-level reporting that ties your lifecycle programs directly to activation, retention, expansion, and LTV outcomes—not just opens and clicks.
GrowthOS can either replace or integrate with tools like Klaviyo and Attentive. The key difference is that GrowthOS coordinates all channels as one system, not isolated campaigns.