Analytics

Understand How Users Behave

Analytics built into the same platform as your journeys, experiments, and personalization. Spot a drop-off, build a journey to fix it, without switching tools or syncing data. No separate analytics subscription needed.

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Understand user behavior across every touchpoint

Event tracking across platforms

Capture actions from web, mobile, and third-party tools.

Shared customer profiles

The same unified profile used by your journeys, experiments, and personalization, eliminating data silos between analytics and activation.

Session-level insights

Analyze devices, UTMs, referrers, and session duration in detail.

Visualize trends effortlessly

Spot key patterns and opportunities with advanced trend analysis.

  • Event & attribute breakdowns

    Create time-series reports to uncover usage trends or anomalies.

  • Advanced filtering

    Slice data by audience traits, channels, or behavior patterns.

  • Retention reporting

    Measure retention by Day 7, 14, and 30 cohorts to pinpoint drop-offs and spot opportunities for re-engagement.

Cohort Retention chart

Optimize your conversion funnel

See where users drop off and where they convert.

  • Drop-off analysis

    Pinpoint friction points in onboarding, checkout, or signup flows.

  • Conversion tracking

    Measure stage-to-stage movement to optimize campaign impact.

  • Custom funnel creation

    Build funnels for goals like trial-to-paid or cross-sell and monitor performance.

Conversion funnel chart

Monitor all KPIs in one place

Centralize reporting with unified, customizable dashboards.

Unified dashboards

View reports for experiences, events, segments, and journeys together.

Dashboard annotations

Add notes or context to any chart or section to keep teams aligned.

Real-time updates & visual options

Choose from chart types, apply filters, and auto-refresh to keep data actionable.

KPI dashboard

Analytics that close the loop: from insight to action, one platform

See how built-in analytics eliminates the gap between understanding users and engaging them

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