Data Analyst

Power Users

Users with high activity and feature engagement in the current month.

Churn Risk Users

Previously active paid users who have gone silent in the last month.

Trial Expiring Soon

Trial users approaching expiry who haven't converted to paid.

High-Intent Visitors

Non-customers who viewed both pricing and documentation — strong buying signals.

ICP Match Accounts

Accounts matching your ideal customer profile by role, industry, and geography.

Newly activated users

Users who completed activation in the last 7 days — warm and ready to engage.

Trial users — High engagement

Trial users with strong usage signals who are likely to convert.

Paid users — low engagement risk

Paying customers showing early disengagement signals before they become churn risks.

Expansion candidates — near plan limit

Users approaching their plan limit who are ready for an upgrade conversation.

Winnable churned users

Recently churned users who were previously highly engaged — worth a win-back attempt.

Accounts at churn risk

Accounts showing health deterioration signals across multiple users.

High-intent prospects — ICP match with activity

ICP-matching prospects who have visited pricing and docs in the same session.

Repeat Buyers

Customers who have made 3+ purchases in the last quarter with increasing spend.

VIP customers — top 10% by LTV

Your highest-value customers by lifetime spend — protect and reward them.

One-time buyers at risk

Customers who made one purchase but have not returned in 60+ days.

High-frequency buyers

Customers who purchase more than 4 times per quarter — your most loyal cohort.

Cart abandoners — repeat offenders

Users who have abandoned their cart more than twice in the last 30 days without purchasing.

Seasonal buyers — holiday only

Customers who only purchase during Q4 — activate early with pre-season campaigns.

Accounts with no open deal

Active customer accounts with no current open deal — whitespace expansion opportunity.

Deals stalled in proposal stage

Deals that have been in the proposal stage for more than 14 days with no activity.

Weekly Active Users Trend

Track the number of unique users performing any event each week over the last 12 weeks.

Feature Adoption by Plan

Break down feature usage by subscription plan to identify upgrade opportunities.

MRR Trend

Monthly recurring revenue trend over the past 6 months.

Trial-to-Paid Conversion Rate

Percentage of trial users who convert to a paid plan within 14 days.

Support Tickets vs Churn Correlation

Analyze the relationship between support ticket volume and churn likelihood.

Expansion revenue trend

Track expansion revenue from upgrades and add-ons over time.

Signup → Activation Funnel

Track conversion from signup through activation milestones.

Free → Paid Conversion Funnel

Visualize the conversion path from free plan to paid subscription.

Feature Discovery → Adoption

Measure how users move from discovering a feature to regular usage.

Lead → Customer (Sales)

Track the sales pipeline conversion from lead to closed deal.

Browse → Purchase Funnel

Ecommerce shopping funnel from browse to completed purchase.

Search → Conversion

Track how site search leads to product discovery and purchase.

Paths to Activation

Discover the most common event sequences leading to user activation.

Paths to Upgrade

Identify the feature usage patterns that precede plan upgrades.

Paths to Purchase

Map the most common journeys from first visit to completed purchase.

Paths to Cart Abandonment

Identify the user journeys that lead to cart abandonment.

Paths to churn

Discover the event sequences that precede user churn.

Paths after first purchase

Map what customers do after their first purchase.

User Retention Weekly

Weekly retention cohort analysis for all users.

Feature Retention

Measure how well a specific feature retains users over time.

Paid User Retention

Retention analysis specifically for paying customers.

Purchase Retention

Measure repeat purchase behavior by customer cohort.

Browse-to-Buy Retention

Track how browsing behavior converts to purchases over time.

Category Loyalty

Measure repeat purchasing within specific product categories.

SaaS Growth Command Center

Comprehensive dashboard covering MRR, signups, activation, churn, and expansion.

Product Health Dashboard

Monitor product engagement, feature adoption, and user satisfaction.

Sales Pipeline Dashboard

Real-time view of pipeline value, stage distribution, and velocity.

E-commerce Revenue Dashboard

Track revenue, AOV, conversion rate, and top products.

Marketing Attribution Dashboard

Measure channel performance and attribution across the customer journey.

Customer 360 Dashboard

Unified view of customer health, engagement, and lifecycle stage.