Analytics for PLG SaaS

Replace conflicting dashboards with one connected analytics layer

That shows how signups become active, paying accounts, and which motions actually move revenue.

One timeline for every user and account

Stop stitching exports. See the full journey from first touch to subscription in one place.

Sync CRM, billing, website, and app events into a single model so clicks, signups, product actions, and payments share the same context.

Track every user and account with a continuous timeline of campaigns, sessions, feature usage, lifecycle changes, and subscription updates.

Slice reports by plan, channel, company size, lifecycle stage, or cohort once and reuse those views across every chart.

Go beyond vanity metrics with a focused set of product-led reports.

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See which channels bring signups that reach key product milestones and convert to paid, not just fill the top of the funnel.

Map each step from signup to first value, highlight where users stall, and compare funnels by segment, plan, or source.

Tie upgrades and subscription revenue back to the full path of campaigns, product journeys, and sales touches at user or account level.

Give growth, product, marketing, and sales one source of truth instead of three competing dashboards.

Identify keystone features linked to higher retention and expansion, then track how changes to onboarding or journeys affect those curves.

Measure outbound sequences, product nurture, and in-app nudges by their impact on activation, upgrades, and pipeline, not just opens and clicks.

Create saved views for marketing, product, and sales so everyone starts from the same data and can focus on "what's next?" instead of "who's right?".

Let Blu connect your data and surface the metrics that actually drive growth.