With existing marketing stack, It is extremely challenging to efficiently optimize  pay-per-click (PPC) advertising strategies. The standard approach often involves creating numerous unique landing pages tailored to each ad campaign, which is both time-consuming and resource-intensive. This method not only demands substantial effort in design and development but also necessitates ongoing maintenance and updates for each separate page.

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Moreover, this approach can lead to inconsistencies in messaging and user experience, as visitors are directed to various landing pages that may not always provide a seamless transition from the ad copy. This fragmentation can negatively impact the effectiveness of the PPC campaigns, leading to lower conversion rates and reduced return on investment.

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Why this Workflow

• No cloning pages. Edit any page on your website with our point-and-click editor.
• Zero guesswork. Try audience and content suggestions powered by AI
• Measure all the impact. Prove how personalization and A/B tests drive conversions and revenue

How it works

1. Install the Intempt script to track visitors and conversions

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It takes 5 minutes - just add the script to the head section of your website. You can also use Google Tag Manager for convenient code deployment.

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2. Analyze trends and uncover your top conversion opportunities

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Analyze user engagement and determine what content and on which pages you should apply changes to improve experience.

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3. Edit any landing page without code - point and click to change any page on your website.

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You can use the visual editor to make changes on your website without in minutes - without requiring developer support. Create different variations of your website to test your hypothesis.

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4.Configure experiment targeting for ads

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Ensure that the experience you created will only be displayed for users that visit your page from Google Ads campaign - so you can determine your CPC performance. Add UTM parameters to filter out the noise.

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5. Prove the impact on conversion

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Automate hold-out tests between your variations until a stat sig winner is found.

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That's it!  Double down your CPC campaigns on winning variants and continue optimizing your ads experience.