You can list the promotions on the website, so customers are incentivized to take the required steps to receive the rewards.
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1. Create segments with events that correspond to different steps in a sequence. For example:
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- Customers who have made their first purchase
- Customers who have made at least 5 purchases
- Customers who have left a review for a purchased item
- Customers whose LTV within last 6 months is above $500
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2. Trigger sending SMS and email messages once users enter the journey.
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- Customers who have made their first purchase -> Email with a discount code for next order
- Customers who have made at least 5 purchases -> SMS message with an early sales access invitation
- Customers who have left a review for a purchased item -> Email with a free shipping code
- Customers who have referred a store to a friend -> SMS with a dedicated hotline number
- Customers whose LTV within last 6 months is above $500Â -> notification sent to a service desk, the customer success manager sends a gift to the customer