You can list the promotions on the website, so customers are incentivized to take the required steps to receive the rewards.

1. Create segments with events that correspond to different steps in a sequence. For example:

• Customers who have made their first purchase
• Customers who have made at least 5 purchases
• Customers who have left a review for a purchased item
• Customers whose LTV within last 6 months is above $500

2. Trigger sending SMS and email messages once users enter the journey.

• Customers who have made their first purchase -> Email with a discount code for next order
• Customers who have made at least 5 purchases -> SMS message with an early sales access invitation
• Customers who have left a review for a purchased item -> Email with a free shipping code
• Customers who have referred a store to a friend -> SMS with a dedicated hotline number
• Customers whose LTV within last 6 months is above $500  -> notification sent to a service desk, the customer success manager sends a gift to the customer