Designer · Ship faster

Brief it. Ship it on-brand.

Brief Blu. Get production-ready creative across email, SMS, push, and pages on-brand by default, not by accident.

From brief to live in three moves

Describe the goal, audience, and tone. Blu generates on-brand copy for every channel using your Brand Kit — no blank canvas, no separate design tool, no copywriter in the loop.

Campaign Designer generating multi-channel creative from a brief in Intempt

Creative Assistant

Blu drafts production-ready content from your brief — brand voice, Liquid tokens, and all.

Brief in, content out

/campaign-content gathers audience, channel, purpose, and CTA — then generates the full piece using Brand Kit voice without asking a follow-up.

All 9 content types covered

HTML email, plain-text, SMS, push, Slack message, text snippet, widget, JSON config, and AI image — all from the same skill, same brief.

Liquid personalization included by default

{{user.first_name}}, product blocks, and conditional content are wired in automatically — not added as an afterthought.

Publish directly into a journey or save to library

Content links to the journey step or saves to the content library tagged by channel, campaign, and audience — no copy-paste step.

Invoke a skill

/campaign-content produces a complete draft on the first turn — subject line, body, CTA, and personalization tokens. Teams stop sending drafts to copywriters for review.

Every channel. One brief.

One brief produces every format — email layout, SMS length, push hook, landing page structure. Each output is channel-appropriate, not the same copy pasted into a different box.

Multi-channel campaign output from a single brief in Intempt

Creative Assistant

One brief. Every format. Consistent brand voice across all of them.

Email, SMS, push, and beyond from the same input

/campaign-content produces every channel format from a single brief — no rebuilding the same message per tool, per team, per send.

Brand Kit enforces voice automatically

/brand-kit-setup configures tone, do's and don'ts, and example phrases once — then every output from Blu inherits them. Off-brand copy is flagged before you see it.

A/B variants with genuinely different approaches

Variants aren't word swaps — they're different strategic angles. Benefit-led, curiosity-led, and social proof versions generated together.

Multi-language from the same session

Plan Mode generates all language versions in one run — with cultural adaptation, not literal translation, and character limits respected per locale.

Invoke a skill

Teams stop paying for separate tools per format. /campaign-content produces the full channel set — Blu drafts first, you refine.

Quality-scored before you see it

Weak subject lines, off-brand phrasing, and low-engagement copy get flagged before you review — not after you send.

Creative Assistant

Blu scores, diagnoses, and rewrites — before anything goes live and after.

Content validated against brand rules before output

Brand Kit blocked terms, required phrases, and tone rules are checked on every generation — not during a manual review cycle.

Subject lines scored on open likelihood and clarity

Multiple subject line options are generated and scored before you choose — you compare the two best, not two guesses.

Underperformers diagnosed with root cause

/content-review pulls click rates across all active content, identifies whether the issue is subject line, CTA, audience, or timing, and generates a rewritten variant with rationale.

Top performer patterns extracted into a playbook

What winners have in common — length, CTA style, send time, audience — becomes a content playbook you can apply to every future brief.

Invoke a skill

/content-review shows teams which emails they were sending that they already knew were weak. The pattern extraction makes the next brief smarter.

How AI Campaign Generation Works

From plain-language brief to live on-brand creative in four steps.

Write the brief in plain language

Describe your campaign goal, target audience, and tone in plain language. No brief templates to fill in. No brand guidelines to paste by hand. Blu reads the brief and infers the channel, format, and content structure producing output immediately.

Campaign brief input generating multi-channel creative in Intempt

Blu generates on-brand layouts per channel

Brand Kit colors, fonts, tone guide, and blocked terms apply automatically to every output. Email gets full layout structure. SMS gets channel-appropriate length and tone. Push gets a hook optimized for notification engagement. Each format is produced from the same brief no reformatting required.

Review quality scores and suggested edits

Every output arrives with a quality score across clarity, relevance, brand alignment, and engagement potential. Blu flags weak subject lines, off-brand phrasing, or layout issues and surfaces specific edits not a generic 'this could be better.' You review once, not five times.

Publish directly into a journey or campaign

Approved creative goes straight into a journey, experience, or channel. Your workflow ends at review not at export, not at copy-paste into another tool, not at a handoff to engineering. Brief to live in three moves.

Approved campaign creative published directly into a journey in Intempt

Meet Blu

Your campaigns have a creative director. It never goes off-brand.

Blu drafts the creative. Brand Kit enforces the rules. You hit publish.

See how Blu works

Real results, not just tech

We drive measurable outcomes in the first 90 days. Beyond the platform.

01 / 03

“We were losing visitors before they signed up. Intempt's personalized experiences changed that - we started meeting people where they were instead of guessing. Once they're in, Intempt's automated email takes over and keeps the relationship moving. Acquisition and retention finally feel like one connected motion instead of two separate problems.”

Jim Stromberg, CEO

StockInvest

Case Study

StockInvest needed to turn anonymous traffic into registered users before any retention strategy could work. With Intempt's Experiences, they personalized the anonymous visitor flow, surfacing the right content and CTAs to boost signup conversion. Once users signed up, automated Journeys nurtured them through onboarding and deeper engagement, steadily increasing lifetime value.

Explore more products

Everything else that turns your data into revenue.

Journeys

Orchestrate cross-channel customer interactions triggered by real-time data.

Experiment

Run A/B and champion/challenger tests with CUPED variance reduction.

Personalize

Deliver individualized site and in-app experiences based on live behavior.

Data Hub

Unify events, profiles, and behavioral data from any source into one stream.

Brief it. Ship it. Never start from blank again.

Blu generates the creative. You approve what goes live.

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Frequently asked questions

Campaign generation basics

An AI campaign generator takes a plain-language brief campaign goal, target audience, tone and produces production-ready creative across every channel you need: email, SMS, push, landing pages, and more. Intempt's Campaign Designer goes further by enforcing your Brand Kit on every output automatically, scoring each piece of creative for quality before you approve it, and publishing directly into a journey or campaign without an export step.

Brand Kit is a configuration layer inside Intempt that stores your colors, fonts, approved terminology, blocked words, tone guide, and channel-specific rules. When Blu generates creative, it reads Brand Kit before producing any output so colors, fonts, and vocabulary are applied automatically, not after the fact. Blocked terms are flagged before you see the output. You don't need to review for brand compliance because Blu already did.

Yes. One brief produces email (with full layout structure), SMS (at the right length for the channel), push notifications (optimized for notification engagement), landing pages, Slack messages, and JSON outputs for custom channels. Each format is channel-appropriate Blu doesn't just copy-paste the email into an SMS field. The tone guide and Brand Kit apply consistently across all formats.

Quality scoring evaluates each piece of creative across five dimensions: clarity (is the message easy to understand), relevance (does it match the audience and goal), brand alignment (does it follow Brand Kit rules), engagement potential (is the CTA clear, is the subject line likely to perform), and channel compliance (is the format correct for the channel). Weak areas surface as specific improvement suggestions not a generic score with no action.

Workflow and publishing

Approved creative publishes directly into a journey, experience, or campaign inside Intempt. There is no export step, no copy-paste into another tool, and no handoff to engineering. Your workflow ends at the review brief to live in three moves.

Yes. When you run /creating-ab-variants, Blu generates multiple versions of any element subject lines, CTAs, body copy, or full email variants each with an independent quality score. You can see which version scores highest before the test starts, then publish both variants into a journey experiment with one action.

Yes. Every draft Blu produces includes Liquid personalization tokens by default {{user.first_name}}, {{user.last_purchase}}, {{account.company_name}}, and any custom attributes in your customer profiles. Personalization is built in, not added manually after the fact.