Klaviyo used to be the default for ecommerce email. Then contact-based pricing started adding up. Now you're paying hundreds each month for lists full of inactive or suppressed contacts, while your testing, data, and analytics are split across multiple tools.
If that sounds familiar, you're not alone. This guide covers the top Klaviyo alternatives with clear pricing, strengths, and tradeoffs for both ecommerce and SaaS teams.
Who Should Consider Klaviyo Alternatives?
- Pricing has become unbearable: Klaviyo's February 2025 shift to active-profile billing means you're paying for every contactable profile, whether you emailed them this month or not. A store with 20,000 total contacts but only 8,000 actively emailed goes from $150/month to $375/month overnight.
- You need A/B testing: Klaviyo's testing is limited to email subject lines, content, and SMS. There are no site-wide or landing page experiments at any price tier. If you're running conversion tests on product pages or on-site personalization, you need a second tool entirely.
- Your customer data is scattered: Email lives in Klaviyo, behavior in analytics, purchase data in Shopify or Stripe. None of it connects in one place. You can't segment by true customer journey without a unified profile, and Klaviyo doesn't offer one natively.
- Multi-channel feels bolted on: Klaviyo was built for email first. SMS and push arrived later and it shows. If you want to orchestrate journeys across email, SMS, push, in-app, and on-site as one motion, you need a platform built for that from the ground up.
- You're outgrowing simplicity: Klaviyo is built for ecommerce automation. If you're running B2B SaaS, onboarding flows, or complex win-back campaigns tied to revenue, the platform's email-first model doesn't fit your motion.
Evaluation Criteria
| Criteria | Why It Matters | What 'Good' Looks Like |
|---|---|---|
| Pricing model | Contact-based billing scales against you as your list grows | Charges only for active users or engaged contacts, not suppressed lists. AI keeps audiences clean automatically |
| AI-powered multi-channel orchestration | Single AI-driven workflows across email, SMS, push, in-app, and web eliminate tool-switching and data silos | Visual journey builder where AI optimizes channel, timing, and content per user across all channels from one place |
| Built-in CDP with AI profiles | Unified profiles without needing Segment, a data warehouse, or engineering teams | Real-time AI segmentation, automatic event sync from Shopify, Stripe, and HubSpot. Segments update as behavior changes |
| AI-powered A/B testing and personalization | Site-wide experiments locked you out of Klaviyo; better alternatives include native AI-powered testing | AI generates variants, multivariate web tests, email A/B tests, and statistical significance built in. Winning tests trigger campaigns automatically |
| Revenue analytics | Email open rates do not tell you what drives LTV | AI tracks conversion funnels, cohort LTV, revenue attribution, and customer lifetime value in one place. No second analytics tool needed |
Comparison Table
| Tool | Best For | Starting Price | Key Strength | Main Limitation |
|---|---|---|---|---|
| Intempt | SaaS and ecommerce teams wanting all-in-one CDP, journeys, and experimentation | $19/seat/month (Professional) | AI-native unified growth platform: Data Hub, Journeys, Experiment, Analytics, and Personalize in one place | Smaller integration ecosystem than Klaviyo, though growing fast |
| Omnisend | Ecommerce brands needing affordable omnichannel marketing | $16/month (1,000 contacts) | Built for ecommerce: Shopify integration, SMS automation, and push notifications with excellent Shopify sync | Contact-based pricing still scales up quickly; not ideal for large lists |
| Brevo | Budget-conscious teams wanting email, SMS, CRM, and chat in one place | Free (300 emails/day unlimited contacts) | Lowest cost of entry with a free plan; all-in-one platform includes landing pages, forms, and CRM | Free plan is email-only; SMS and advanced features have per-message costs |
| ActiveCampaign | Marketing and sales teams needing advanced automation and CRM | $15/month (1,000 contacts) | Powerful workflow automation with native CRM and deal tracking; strong for marketing-sales alignment | Contact-based pricing gets expensive fast; hidden add-on costs stack up |
| MailerLite | Small to mid-market teams prioritizing ease of use and value | $10/month (500 subscribers) | Beautifully simple interface; includes automation, landing pages, and popups with AI writing assistant | Limited advanced segmentation; less suitable for complex B2B SaaS flows |
| Moosend | Marketers who want automation and tracking included in one low price | $9/month (500 contacts) | Strong automation and behavioral tracking at affordable price; unlimited email sends included | Less CRM-focused; limited sales integration compared to competitors |
| Customer.io | Technical teams comfortable with Liquid templates and API-first setup | $100/month (5,000 profiles) | Deep personalization with no-code and code-level flexibility; excellent for product-led SaaS | Requires technical implementation; steeper learning curve than no-code alternatives |
1. Intempt
Intempt is an AI-powered unified growth platform built for SaaS and eCommerce teams that want to replace Klaviyo and the rest of the fragmented stack — Mixpanel, Segment, and a separate testing tool — in one solution, starting at $19/month. No more managing five vendors and five invoices.
The clearest argument for Intempt as a Klaviyo alternative is experimentation capability. Klaviyo doesn't offer site-wide A/B testing at any price tier. If you want to test landing pages, product pages, or on-site experiences, you need a second tool entirely. Intempt ships with native A/B and multivariate testing built in, running experiments on your website and in-app without leaving the platform. Results feed directly back into your segments and journeys, so winning variations automatically trigger follow-up campaigns.
What You Get
- Data Hub with AI-powered real-time profiles: Customer data from your website, app, CRM, Shopify, and Stripe unifies automatically. AI maintains audience freshness, segments update in real time as behavior changes.
- Journeys: Visual drag-and-drop builder orchestrates email, SMS, push, in-app, and on-site campaigns in one workflow, triggered by behavioral events.
- Experiment: Full multivariate experiments with statistical significance (CUPED correction) built in. Run experiments on your website and in-app without a second tool.
- Analytics: Track conversion funnels, cohort LTV, and revenue attribution instead of just opens and clicks.
- AI-powered Personalize and Recommend: Blu analyzes behavioral data in real time to deliver dynamic web experiences, trigger win-back campaigns, and power product recommendations across 35 AI-driven algorithms.
- Nine AI assistants (Blu): Purpose-built AI handles campaign drafting, audience building, journey optimization, and experiment analysis using your live customer data.
Pricing
- Starter (Free): $0/month; includes all 15 products with limited usage (1,000 MAU, 500 MAS, 500 emails, $5 AI Pass)
- Professional plan: $19/seat/month with $19/mo AI Pass included; full access to all 15 products
- Organization plan: $49/seat/month with $49/mo AI Pass included; recommended for teams replacing marketing stacks
- Enterprise plan: $99/seat/month with $99/mo AI Pass; SSO, SCIM provisioning, HubSpot CRM sync, audit logs, and dedicated support
2. Omnisend
Omnisend is an ecommerce-first marketing platform that replaces Klaviyo for Shopify and WooCommerce stores, combining email, SMS, push, and landing pages at $16/month for 1,000 contacts. It's built for direct-to-consumer brands that want multi-channel automation without the contact-based pricing trap that haunts Klaviyo users.
The argument for Omnisend over Klaviyo is simplicity and ecommerce fit. Klaviyo's SMS and push feel like add-ons; Omnisend ships with SMS baked into every plan above Standard tier. Product data syncs directly from Shopify, dynamic product recommendations pull real inventory, and recovery campaigns run natively across all channels from one workflow.
What You Get
- Email and SMS automation: Build triggered sequences based on customer behavior, purchase history, and engagement levels.
- Push notifications: Web and mobile push with behavioral targeting and segmentation.
- Landing pages and forms: No-code builder to create opt-in forms, surveys, and landing pages.
- Shopify native integration: Sync product data, customer information, and purchase events automatically.
- Behavioral segmentation: Tag customers by purchase behavior, browsing history, and engagement for precise targeting.
- Workflow automation: Visual workflow builder similar to Klaviyo but with SMS included at no extra charge.
Pricing
Omnisend starts at Free (up to 250 contacts), then $16/month for 1,000 contacts, $59/month for 5,000 contacts, and scales up. SMS is included on paid plans beyond Standard tier.
3. Brevo
Brevo is an all-in-one marketing platform that replaces Klaviyo, Mailchimp, and basic CRM tools in one solution, with a free plan supporting 300 emails daily to unlimited contacts. It's built for bootstrapped teams, startups, and small ecommerce stores that need email, SMS, CRM, and landing pages without paying per contact.
What You Get
- Free email and SMS: Free plan includes 300 emails per day with unlimited contacts.
- Marketing automation: Set up triggered campaigns based on customer behavior, list segmentation, and engagement.
- CRM included: Manage customer relationships, track interactions, and build sales pipelines without a separate tool.
- Chat and live messaging: Website chat and multi-channel messaging in one platform.
- Landing pages and forms: Build opt-in pages and surveys without coding.
- SMS marketing: SMS campaigns and automation with pay-as-you-go credit system.
Pricing
Brevo is Free (300 emails/day, unlimited contacts) or $9/month (Starter) and up. SMS is sold separately as prepaid credits.
4. ActiveCampaign
ActiveCampaign is a marketing automation and CRM platform that replaces Klaviyo, HubSpot, and basic sales engagement tools in one solution, starting at $15/month for 1,000 contacts. It's built for B2B SaaS and ecommerce teams where marketing and sales work together and need advanced workflow automation, lead scoring, and deal tracking.
What You Get
- Advanced automation: Build complex conditional workflows with unlimited branches, nested logic, and multi-step sequences.
- Native CRM: Manage accounts, deals, contacts, and tasks with full pipeline visibility.
- Lead scoring: Automatic lead grading based on behavior, engagement, and fit.
- Email marketing: Campaign builder with A/B testing, segmentation, and deliverability optimization.
- Sales engagement: Cadence automation for outbound sequences, deal tracking, and sales timeline.
- 900+ integrations: Native integrations and Zapier support for connecting your entire stack.
Pricing
ActiveCampaign starts at $15/month for 1,000 contacts (Starter), $49/month (Plus), $79/month (Professional), and $145/month (Enterprise).
5. MailerLite
MailerLite is an email marketing platform that replaces Klaviyo for simple, no-code use cases, combining email campaigns, landing pages, and automation starting at $10/month for 500 subscribers. It's built for solopreneurs, small ecommerce stores, and content creators who want to send email without complexity.
What You Get
- Email campaigns: Drag-and-drop builder with hundreds of templates and a simple, intuitive interface.
- Automation: Behavioral triggered sequences based on list actions, subscriber tags, and engagement.
- Landing pages and forms: Build opt-in pages, surveys, and subscription forms without coding.
- AI writing assistant: Generate subject lines, email copy, and preview text.
- Integrations: Zapier, WordPress, Shopify, and 100+ native integrations.
Pricing
MailerLite is Free (up to 500 subscribers), then $10/month for 500 subscribers (Growing Business) and $20/month (Advanced). Pricing scales with subscriber count.
6. Moosend
Moosend is an email marketing and automation platform that replaces Klaviyo with stronger behavioral tracking and website analytics, starting at $9/month for 500 contacts. It's built for ecommerce stores and SMB SaaS companies that want automation, website tracking, and SMS in one tool.
What You Get
- Email campaigns and automation: Unlimited email sends with behavioral triggers, A/B testing, and split workflows.
- Website tracking: Track visitor behavior on your website and feed that data into segmentation and personalization.
- Landing pages: Build lead generation and opt-in pages with templates.
- Behavioral segmentation: Segment audiences based on website activity, email engagement, and custom events.
- SMS marketing: SMS campaigns and automation (usage-based pricing).
- 200+ native integrations, including Shopify, WooCommerce, and major CRMs.
Pricing
Moosend starts at Free (1,000 contacts for 30 days), then $9/month for 500 contacts (monthly) or $7/month (annual). SMS is usage-based at around $0.01-$0.02 per message.
7. Customer.io
Customer.io is a CDP and messaging platform that replaces Klaviyo, Segment, and analytics tools for product-led SaaS companies, starting at $100/month for 5,000 profiles. It's built for technical teams comfortable with APIs and code that need behavioral events tied directly to in-app and email messaging.
The argument for Customer.io over Klaviyo is technical depth and product integration. Klaviyo treats email as the main channel and requires workarounds for in-app messaging; Customer.io is API-first and treats all channels equally. Events from your product flow directly into segments and journeys, profile attributes update in real time.
What You Get
- Customer data platform: Track events from your product and website, build unified customer profiles with custom attributes.
- Segmentation: Real-time audience segments based on behavioral events, product usage, and custom logic.
- Journey orchestration: Visual and API-driven journeys across email, SMS, push, in-app, and webhooks.
- Dynamic content: Use Liquid templating to personalize messages with customer data.
- Behavioral triggers: Send messages based on specific user actions (signup, purchase, feature adoption).
- Webhooks and APIs: Deeply integrated with your product for real-time activation.
Pricing
Customer.io starts at $100/month for up to 5,000 profiles (Essentials) and scales to $1,000/month+ (Premium). Enterprise pricing is custom.
Decision Cheatsheet
| If You... | Choose This |
|---|---|
| Want all-in-one Data Hub, Journeys, Experiment, and Analytics at a fixed monthly cost with no per-user overage | Intempt |
| Are an ecommerce brand on Shopify with under 50,000 customers and want affordable omnichannel marketing | Omnisend |
| Are bootstrapped and need the cheapest possible entry point to email and SMS | Brevo |
| Run marketing and sales together and need advanced automation, CRM, and deal tracking | ActiveCampaign |
| Are a small business or course creator that prioritizes ease of use and beautiful interface | MailerLite |
| Want strong automation and website tracking at an affordable all-in-one price | Moosend |
| Are a technical, product-led SaaS team that needs behavioral events tied to in-app messaging | Customer.io |
Bottom Line
If you're leaving Klaviyo, you have real options now. Intempt is the standout pick for teams tired of managing separate tools. It's the only platform that gives you a unified CDP, multi-channel journeys, A/B testing, and revenue analytics at a fixed monthly cost, with AI built in. Most teams migrate in under a week and see cost reductions within 30 days.
If you're an ecommerce brand, Omnisend is a no-brainer for Shopify stores that want to stay in the ecommerce ecosystem. If budget is your primary constraint, Brevo has no real competitor on price. If you need advanced automation and CRM alignment, ActiveCampaign is the right move.