Website navigation & content display

Change the content of the homepage based on the user activity to create an immediate sense of relevance. Adjust the navigation menu to highlight categories or pages the user has shown interest in.

For:
Marketing specialists
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Increased user engagement

Personalized content and navigation keep users engaged by showing them the most relevant information.

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Higher conversion rates

Tailoring the user experience to individual preferences increases the likelihood of trial sign-ups and subscriptions.

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Enhanced user satisfaction

Users are more likely to have a positive experience when they can easily find and interact with the content they are interested in.

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Improved customer retention

Personalized experiences can help retain customers by continually adapting to their evolving interests and needs.

How it works

  • Set up tracking for user activity
  • Define key user events
  • Create segments based on user behavior
  • Set up personalizations
  • Launch and monitor the personalization campaign

Features used

  • Event
  • Segment
  • Personalizations

Metrics that move

  • UVs (Unique visitors) Trials
  • Customer acquisition cost (CAC)
  • Click-through rate

Guides - get started

Template

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