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Reverse trials & paywalls
Optimize timing to nudge users subscribing to a paid plan on your app. Automatically bump power users into a premium experience trial so they build a habit and upgrade to a premium plan.
For:
Product growth manager
Optimize app conversion flow
Stop relying on static app pages - show content dynamically to move users from free to paid plans.
Dynamic allocation
Only show trial activation screens to those users that meet the “power user” criteria and will get the most of the premium features.
Higher user retention
Provide a taste of the Premium features that can help build user habits and increase long-term retention.
How it works
- Set up Intempt SDK to track for user activity in your app
- Create a “power user” segment to group users that would be most interested in premium app features
- Create a personalization experiment and show reverse trial activation screens to users that enter the power user segment.
- Create a journey with communication sequences to present the benefits of the premium features
- Create a report to track if a reverse trial incentivizes users to upgrade to a paid plan after the trial ends
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Features used
- Experiments
- Journeys
- Reports
- Growth boards
- Segments
- Events
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Metrics that move
- Free to paid conversion rate
- Customer lifetime value
- Monthly recurring revenue (MRR)
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Guides - get started
Template
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