Marketing says they drove the pipeline. Sales says otherwise.
Intempt Revenue Attribution connects every touchpoint from first ad click to closed-won so you know exactly which motions drive revenue and which ones just drive activity.
“We were losing visitors before they signed up. Intempt's personalized experiences changed that - we started meeting people where they were instead of guessing. Once they're in, Intempt's automated email takes over and keeps the relationship moving. Acquisition and retention finally feel like one connected motion instead of two separate problems.”
Jim Stromberg
CEO, StockInvest
Every dollar of revenue traced back to where it started.
Connect your CRM, ad platforms, and sales tools. Intempt builds the full attribution map automatically.
First touch to closed-won in one view.
- Multi-touch attribution across all channelsEvery touchpoint in the customer journey is captured and credited, from the first ad impression to the final sales call.
- First touch, last touch, and linear credit models in one viewSwitch between models without rebuilding your reports. See how credit shifts across each model and decide what tells the most accurate story.
- Revenue traced back to specific campaigns, sequences, and actionsNot just channel-level attribution. Intempt traces revenue to individual campaigns, outbound sequences, and specific sales activities.
Multi-touch attribution
Linear model · $68K deal
Ad click
LinkedIn · Jan 8
Content
Blog post · Jan 15
Call
SDR sequence · Jan 22
Demo
AE · Feb 3
Closed Won
AE · Feb 14 · $68K
Attribution model
Marketing and sales on the same customer record.
- Shared customer identity across all marketing and sales touchpointsMarketing events and sales activities live on the same profile. No separate systems, no reconciliation work, no one arguing about which data is right.
- Marketing-influenced pipeline report per campaignSee exactly which campaigns touched deals before they closed and how much pipeline each one influenced across the quarter.
- Sales outbound activity attribution per sequenceEach SDR sequence and AE activity is attributed to closed revenue so you know which sales motions actually move deals forward.
James Hartley
VP Sales · Acme Corp
Marketing
LinkedIn ad click
Jan 8
Email opened
Jan 11
Webinar attended
Jan 18
Sales
Discovery call
Jan 22
Demo delivered
Feb 3
Proposal sent
Feb 9
Marketing-influenced pipeline: $1.2M this quarter
Spend decisions backed by revenue data.
- Revenue per channel reportingSee closed revenue by channel side by side. Not MQLs. Not pipeline. Actual closed revenue traced back to where the deal started.
- CAC and pipeline contribution by sourceKnow your cost per win by channel and which sources are generating pipeline worth chasing versus pipeline that stalls.
- Campaign to closed-won path analysisFollow the full path from campaign entry to closed deal. Understand which campaign combinations produce the highest win rates.
Revenue by channel
Q1 · closed-won only
Budget recommendation
Shift 30% of Events budget to Email Outbound. Projected impact: +$210K pipeline.
Explore more ways Intempt drives revenue.
Connected outcomes across the platform.
Frequently asked questions
Yes. Intempt ingests data from both stacks and unifies them on a shared customer identity.
First-touch, last-touch, linear, time-decay, and position-based. Custom models available on request.
Offline touchpoints can be logged via the Intempt API and appear in the same attribution model as digital channels.
Intempt gives you a closed-loop report from first touch to closed-won. Every channel, every campaign, traced to actual revenue, not leads, not MQLs.
Yes. Both teams work from the same customer record and the same attribution model. The argument goes away because there's one number everyone can see.
Intempt shows revenue per channel, cost per win, and pipeline contribution by source. You cut what drives activity. You keep what drives revenue.
Yes. Intempt ingests data from your CRM, ad platforms, and sales activity and stitches it to a single customer identity. One view of the full journey, no manual spreadsheet work.
Every dollar of revenue traced back to where it started.
Connect your CRM, ad platforms, and sales tools. Intempt builds the full attribution map automatically so budget decisions are made on data, not arguments.