Your best customers deserve better than a generic campaign.
Intempt connects RFM scoring, predictive LTV, and churn risk so you know exactly who your highest-value customers are and trigger the right experience automatically.
“We were losing visitors before they signed up. Intempt's personalized experiences changed that - we started meeting people where they were instead of guessing. Once they're in, Intempt's automated email takes over and keeps the relationship moving. Acquisition and retention finally feel like one connected motion instead of two separate problems.”
Jim Stromberg
CEO, StockInvest
From RFM scores to VIP experiences.
Know who your champions are. Protect them. Act before they go quiet.
Know who's at risk before they leave.
- Continuous RFM scoring on live behavioral dataTier definitions customizable to your business model. Champions, Loyal, At Risk, Hibernating visible in real time, not from a static export.
- Segment-specific journeys trigger on tier changeWhen a customer moves to At Risk, the right journey fires immediately without any manual step.
- Churn risk score with contributing factorsPredicted LTV updated per customer continuously so you never find out a customer was at risk after they leave.
| Cohort | W0 | W1 | W2 | W4 | W8 | W12 |
|---|---|---|---|---|---|---|
| Jan | 100% | 64% | 52% | 44% | 38% | 34% |
| Feb | 100% | 61% | 49% | 42% | 36% | 32% |
| Mar | 100% | 67% | 55% | 47% | 41% | 37% |
| Apr | 100% | 59% | 47% | 39% | 34% | 30% |
| May | 100% | 63% | 51% | 43% | 37% | – |
| Jun | 100% | 60% | – | – | – | – |
Mar cohort retains 37% at W12, up 5pts. Week 1 is the stabilization point.Act before the churn happens.
- Predicted LTV score per customer, updated continuouslyBuilt from behavioral patterns of similar customers in your cohort, not static rules you configure once.
- Churn risk score with contributing behavioral factorsSee exactly which signals are driving the risk score so you know what to fix, not just who to email.
- LTV cohort analysis by acquisition sourceUnderstand which channels produce one-time buyers versus high-value customers before you set next quarter's budget.
Top drivers
Treat your best customers differently.
- LTV-tier triggered journeys and personalizationWhen a customer crosses your LTV threshold, the right experience fires automatically: a personalized offer, an upgrade path, or a campaign suppression.
- On-site VIP experience for top-tier segmentsChampions see a different homepage than first-time visitors. No developer ticket needed.
- Suppression rules protect high-LTV customersYour best customers do not get the same newsletter as everyone else.
Trial-to-activation gap is your biggest leak. 38% drop-off after signup.Connect every trusted source.
Plug into the tools your team already runs on.
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Your customer data stays yours, and stays secure.
FAQ
Frequently asked questions
Both. RFM and LTV scoring works for recurring revenue and one-time purchase models. The scoring dimensions adapt to your business model during setup.
No. Intempt generates LTV and churn risk scores from your tracked events automatically. You define the tier thresholds.
RFM is a current-state score based on recency and frequency of purchases. LTV is predictive. It models where this customer is likely to go based on behavioral patterns from similar customers.
Yes. LTV attribution traces every customer back to their acquisition source and overlays it with their LTV score so you see which campaigns fill your Champions tier, not just your lead count.
Know who your best customers are. Act on it today.
Connect your data in minutes. Intempt scores every customer by LTV tier and triggers the right experience before your next campaign review.