Intempt
Conversion Optimization

The traffic is there. The conversion isn't.

Intempt connects on-site experiments and personalization on one behavioral data layer so you can test what works, find what wins, and make it permanent without a developer.

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We were losing visitors before they signed up. Intempt's personalized experiences changed that - we started meeting people where they were instead of guessing. Once they're in, Intempt's automated email takes over and keeps the relationship moving. Acquisition and retention finally feel like one connected motion instead of two separate problems.

Jim Stromberg

Jim Stromberg

CEO, StockInvest

StockInvest

Run tests that actually teach you something.

Faster conclusions. Segment-level winners. Permanent personalization.

Run 3x more experiments on the same traffic.

  • Visual editor for any on-site change, no code requiredClick on any element, set what variant B looks like, define your success metric. No tickets. No deploys.
  • CUPED cuts time to significance by 40 to 50%Pre-experiment behavioral data reduces variance so tests conclude in days, not months.
  • Sequential testing prevents false positives from early peekingCheck results any time without biasing toward false positives. The math handles the peeking problem.
BluBlu · insight

Experimentation program showing strong ROI

Running 12 active experiments with 4 showing statistical significance. Shipped experiments contributed an estimated +$34K/month in incremental revenue.

Analyze resultsOptimization ideasImpact assessment

$139,142.86

Total revenue

↑ 1.5% vs. previous period

Mar 16Apr 1Apr 14

$48,700.00

Intempt Attributed Revenue (35.00%)

↑ 0.9% vs. previous period

Mar 16Apr 1Apr 14
10 experiences
NameStatusDurationTypeCreated byLast updated ↓

Homepage Hero A/B Test

95% CICUPEDSequential TestingBenjamini-Hochberg
Active13 daysExperiment
SJSarah Johnson
Jun 11, 2025

Test by segment, win by segment.

  • Segment experiments by source, behavior, plan, or attributeA test on trial users from paid social doesn't belong in front of your entire traffic. Intempt lets you scope it exactly.
  • Holdout group controls for accurate baseline measurementClean holdout groups give you an accurate baseline. No inflated control performance, no measurement noise.
  • Subgroup analysis to find winners even in failed global testsA test that loses globally might win for paid social visitors. Intempt surfaces those segment-level signals automatically.

HYPOTHESIS

Revamping the Product Detail Page to improve layout, visual hierarchy, and highlight key information will increase user engagement and drive higher conversion rates compared to the existing PDP design.

BluBlu · summary

Mixed results with significant CVR gains

Video Ads Creative shows +43.4% lift in Conversion Rate (p < 0.001) with statistical significance. However, this comes with a -10.1% decrease in Visitors. Net revenue impact: +$12.4K/month if shipped.

Significant CVR lift (+43.4%) but visitor count declined by -10.1%

Net revenue impact estimated at +$12.4K/month if shipped

Statistical significance achieved (p < 0.001) on primary metric

Cumulative Users & Impressions

6,450

Cumulative Users

Static (3,225)Video (3,225)

15,800

Total Impressions

Winners become permanent personalization rules.

  • One-click promotion from experiment winner to personalization ruleNo re-deploy. No engineering ticket. The winning variant becomes permanent for the winning segment in one click.
  • Segment-specific rules from segment-specific resultsA winner for trial users targets trial users. A winner for VIPs targets VIPs. Rules are as specific as your test results.
  • Roll back any change in one click if something looks offEvery change is versioned. Roll back any personalization rule instantly. No engineering required.
Experiences/Spring Promo Experiment

SETUP & STATUS

DecisionIn Progress
TargetingNorth America Targeting
Static Ads CreativeControl74.95K (50.1%)
Video Ads Creative74.6K (49.9%)
BluBlu · summary

Ship Video Ads Creative

Significant lift on 5/7 metrics, including the primary metric: +9.8%. Shipping to 100% of traffic projects a +9.8% lift. Estimated ~2,100 additional purchases/month.

Significant lift on 5/7 metrics including the primary metric

Net revenue impact estimated at +$12.4K/month if shipped

Statistical significance achieved (p < 0.001) on primary metric

Comparerelative to
CI 95% : α = 0.05CUPED : YesSequential Testing : YesBH : On

Primary Metrics

1.purchase_event (event_count)
Best
+9.8%
2.purchase_event (event_dau)

Connect every trusted source.

Plug into the tools your team already runs on.

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SOC 2 Type II
GDPR Ready
CCPA Compliant
TLS/SSL Encrypted
Field-level Access Control

Your customer data stays yours, and stays secure.

FAQ

Frequently asked questions

With CUPED, you need significantly less than standard tools. For very low-traffic pages, we recommend starting with personalization first.

Yes. Server-side experiments support pricing tests using the Choose API.

Intempt experiments run on the same behavioral data as your segmentation, personalization, and journeys. Test results inform personalization directly. Standalone tools require a separate integration to do the same thing.

Yes. Intempt shows which channels drive your highest-converting sessions so you build your test queue around traffic that matters to revenue, not just total volume.

Your first test, live this week.

Connect your site, build a variant in the visual editor, and launch without engineering. Results in days, not months.

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Conversion Optimization | Run 3x More Experiments | Intempt