MRR, churn, and trial conversion in one view.
Connect Stripe to your product. See MRR alongside the trial behaviors that predict conversion. Catch churn before it hits your numbers.
โWe were losing visitors before they signed up. Intempt's personalized experiences changed that - we started meeting people where they were instead of guessing. Once they're in, Intempt's automated email takes over and keeps the relationship moving. Acquisition and retention finally feel like one connected motion instead of two separate problems.โ
Jim Stromberg
CEO, StockInvest
Your MRR story, live and fully connected.
- Live MRR, expansion, contraction, and churned MRR calculated from StripeSubscription cohort analysis showing which acquisition month retains the best. No manual reconciliation, no spreadsheet exports.
- Subscription cohort analysis showing which acquisition month retains the bestCompare cohorts side by side. See which month produced the stickiest subscribers and which produced the fastest churn.
- Blu flags what moved and explains whyMRR dropped $4,200 this week. Three enterprise accounts downgraded. Here is what they had in common and what to do.
Blu ยท MRR breakdownMRR dropped $4,200 this week
Three enterprise accounts downgraded. All three had support tickets open for more than 14 days. Here is what they had in common.
| Account | Plan | Change | ARR |
|---|---|---|---|
| Acme Corp | Enterprise | Downgraded | $48,000 |
| BuildBase Inc | Growth | Expanded | $12,400 |
| Cloudway SaaS | Enterprise | Downgraded | $36,000 |
| DeskFlow | Starter | Churned | $3,800 |
| Elevate Health | Growth | Expanded | $8,200 |
See which trial behaviors predict conversion.
- Trial-to-paid funnel connecting Stripe subscription status to product behaviorCohort analysis showing which trial month converts best and which churns fastest. Compare behaviors of converted vs churned trials.
- Cohort analysis showing which trial month converts best and which churns fastestSpot the pattern before the quarter ends. See which trial cohorts are underperforming while there is still time to fix it.
- Blu identifies the behavioral pattern that separates converters from churnersUsers who complete the team invite step convert at 4x the rate. Here is how many current trials have not done it yet.
Pipeline snapshot: 500 meetings booked ยท 63% held rate ยท 223 deals created ยท 84 advanced stage.
Pipeline impact
Deals created โ
โ223
โ +17.4%
vs previous 30 days
Stage advanced โ
โ84
โ +9.1%
vs previous 30 days
Amount advanced โ
$$1555K
โ +13.6%
vs previous 30 days
Win rate after meeting โ
โญ31.4%
โ +4.2%
vs previous 30 days
Canceled rate โ
โ6.6% (33)
โ +17.6%
vs previous 30 days
Meeting conversion funnel
โTracks meetings from booked โ held...
63.0% held rate โ
49.2% follow-up rate โ
Purpose performance
Compare meeting outcomes across different purposes
Catch churn before it shows in your MRR.
- Churn probability score on every subscriber, updated live from behavioral eventsCustomer segmentation updates automatically as behavioral signals change, keeping your At-Risk list current without manual work.
- Customer segmentation updates automatically as behavioral signals changeBy the time churn appears in your MRR report, the customer has already left. Intempt surfaces the signals days or weeks before.
- Blu recommends the retention strategy with the highest conversion rate127 subscribers crossed 60% churn risk this week. Here are the retention strategies with the highest historical conversion for this segment.
SETUP & STATUS
Blu ยท summaryShip Video Ads Creative
Significant lift on 5/7 metrics, including the primary metric: +9.8%. Shipping to 100% of traffic projects a +9.8% lift. Estimated ~2,100 additional purchases/month.
Significant lift on 5/7 metrics including the primary metric
Net revenue impact estimated at +$12.4K/month if shipped
Statistical significance achieved (p < 0.001) on primary metric
Primary Metrics
Connect every trusted source.
Plug into the tools your team already runs on.
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Your customer data stays yours, and stays secure.
FAQ
Frequently asked questions
Everything you need to know about subscription analytics.
Subscription analytics is the practice of tracking and analyzing the metrics that determine the health of a subscription business: MRR, churn rate, customer acquisition cost, trial conversion, expansion revenue, and cohort retention.
The best SaaS subscription analytics tool connects your billing system directly to your product behavioral data. Intempt does this automatically when you connect Stripe and add the JavaScript snippet, giving you a live view of MRR, churn probability, and trial-to-paid conversion.
When you connect Stripe, Intempt pulls subscription data including trial starts, conversions, upgrades, downgrades, and cancellations, and maps them to the behavioral events you track in your product. You can build funnels from trial start to paid conversion using both Stripe events and product events in the same report.
Intempt tracks new MRR, expansion MRR (from upgrades), contraction MRR (from downgrades), churned MRR (from cancellations), and net MRR movement. All metrics calculate in real time from your Stripe data.
Intempt calculates a churn probability score for every subscriber based on behavioral signals: session frequency, feature engagement, time since last activity, and usage trends. Subscribers who cross your risk threshold appear automatically in your At-Risk segment.
Yes. Intempt connects your Stripe trial subscription events to your product behavioral data so you can build a funnel from trial start through paid conversion and see which in-trial actions correlate with conversion.
See MRR, churn, and trial conversion in one live view.
Connect Stripe and your product data source. Intempt connects your billing to your behavioral events automatically. No SQL, no spreadsheets, no manual reconciliation.