Sticky feature adoption

Decrease users’ time-to-value and increase activation rates with the ability to build campaigns aligned with key milestones in your product — like setting up a high-value feature or adding a teammate to an account. Ensure that the user reaches the threshold of high feature stickiness.

For:

Customer Success

Growth OS level:

Marketing

Drive deeper engagement for new or underused features

Target the most receptive users for efficient feature adoption

Personalize product experience

Personalize your app flows to show dynamic content to find new product flows and improve feature adoption.

Engage at the right moments

Configure the exact time windows you want your customers to be engaged with.

How it works

Install Intempt web tracker to start tracking events in your app
Connect Hubspot to syncyour historic CRM data
Build a feature usage scoring model based on your app’s engagement framework.
Divide the customers into tiered groups for each score dimension (low, medium, high)
Create specific screens to show different progress statuses and connect them with experiments to trigger on your app based on the defined targeting criteria
Create journeys with targeted messaging sequences based on the triggered feature thresholds.
Measure productretention. Create reports to track user retention, then save them to a growthboard for regular reporting and analysis.

Features used

Experiments
Journeys
Segments
Events
Lists
Reports
Growth boards
Scoring

Metrics that move

Activation rate
Time-to-adoption rate
Feature adoption rate
Time to value (TTV)
Daily active users
Weekly active users
Monthly active users

Guides - get started

Template

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