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Learn about IntemptFrom the myth of full automation to the risks of data overload and creative complacency, we tackle key challenges and misconceptions. Discover how AI can amplify, not replace, human ingenuity in marketing strategies, and learn to navigate potential biases.
The value of customer segmentation can lend to everything from decreasing CAC to increasing customer loyalty all while building better, more personalized customer experiences. In our comprehensive guide, we break down what customer segmentation is, the business value, and the different ways you can automate segmentation using Intempt.
When we look at lead & account data, we’re focused on the past. How did we do last quarter? What happened in H1 2023? And how does that compare to H1 2022? How fast did accounts X, Y, and Z convert? Data becomes more valuable when we use it to predict the future instead of just analyzing the past. That’s where propensity scoring comes in.
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