The Executive Dashboard SuccessBLOC allows you to:
What's Included?
Goals & KPIs
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About the Growbook
Managing renewals and recognizing your most loyal customers shouldnât be an afterthought but too often, they are. Many teams rely on last-minute renewal emails or one-size-fits-all loyalty programs. The result? Higher churn, reduced loyalty, and missed opportunities to turn great customers into lifelong advocates.
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This Growbook shows you how to use GrowthOS to unify your renewal, retention, and VIP recognition strategies into one connected system. Youâll track engagement signals, build dynamic segments for at-risk and high-value users, and trigger tailored journeys â so that every user feels seen, supported, and rewarded.
Weâll use Otto, a demo SaaS platform, as an example.
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TL;DRÂ
Track user activity and behavioral signals to identify accounts nearing renewal, disengaging users, and high-value VIPs.
Build dynamic segments like âRenewal Approaching,â âSlipping Users,â and âVIP Usersâ that update in real time.
Trigger tailored journeys for each group â from renewal reminders to feature nudges to VIP recognition emails.
Personalize in-product experiences: show different CTAs, dashboards, or banners based on engagement or plan.
Use unified Journey and Experience analytics to monitor performance and optimize over time.
Result: A system that renews proactively, retains intelligently, and rewards loyalty at scale.
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Benefits
Drive timely renewals: Identify accounts approaching renewal dates and nudge them with personalized, well-timed campaigns.
Prevent churn before it starts: Detect early signs of disengagement and automate proactive retention journeys.
Recognize your best customers: Deliver exclusive perks, offers, or recognition to high-value accounts based on behavior, not just spend.
Build long-term loyalty: Use automated journeys to keep users engaged and appreciated throughout their lifecycle.
Check or define key Events: âloginâ, âcreated and objectâ, âcreated ml taskâ and âinvite team members
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The above stated events along with other events that are listed or created by you represent meaningful actions across different levels and will serve as the core steps to provide the behavioral and lifecycle signals needed for renewal and VIP segmentation.
âRenewal Approachingâ: âSubscribed to a basic planâ has been performed in the last 27 days and âsubscribed to premium planâ has not been performed in the last 5 days
âSlipping Usersâ: âLoginâ has not been performed in the last 14 days and âcreated an objectâ and âcreated ml taskâ has not been performed in the last 10 days
âVIP Usersâ: âLoginâ has been performed at least 10 times in the past 30 days and âsubscribed to premium planâ has been performed in the last 1 month
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These segments update dynamically based on real-time user and account behavior.
Create Dashboard in Analytics and add the Journey and Experience Metrics to get a unified analytics view
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Iterate and scale
Add branches for different renewal plans (monthly vs annual).
Expand VIP criteria to include product usage depth or NPS.
Layer in A/B tests to optimize message timing, copy, and offer type.
Thanks for reading till the end. Here are 3 ways we can help you grow your business:
1.Boost growth with proven growbooks: Explore our GrowthBook Library, filled with actionable growth tactics and step-by-step guides to unlock your app's potential. Check out Growth Book Library âĄď¸
2. Create a free GrowthOS account: Create a free GrowthOS account and get started on the journey to grow your app. Get started free on GrowthOS âĄď¸
3. Get advice from a Growth expert: Schedule a personalized discovery call with our founder to explore how GrowthOS can help you grow your business. Book a growth call âĄď¸
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