1. Most users stay on the free tier /don’t convert to paid
2. The churn rate is high (compared to industry benchmarks)
3. Low ad revenue generated by free users
4. Low upsells for in-app purchases

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What levers can the app pull to grow faster and more profitably?

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Acquisition

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The app needs to show interactive in-app messages to incentivize users to convert to paid plans. This must be done via personalized messages - either offering reverse trials or emphasizing the feature benefits of going to paid.

You can do it with personalization campaigns tracking lift or A/B testing, watching for statistical significance to optimize the experience further.

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Retention

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Churn is the primary metric needing improvement for retention optimization. Many app users stop using the app because they fail to form a habit & experience the actual value of the services. The main tactics to tackle this are as follows:

1. Identify which users are at high risk to churn and engage them via reactivation campaigns
2. Improve customer experience for core app features so customers can get the most value of it (feature benefits). Use personalized in-app messages that trigger depending on user behavior and affinity.

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Monetization

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The app needs to increase stickiness (DAU/MAU) so it can monetize the free app users (Ad Revenue per Free User ) and subscribed (in-app purchases) more effectively.

• You need to track users’ affinity (via rule-based or AI models) and enroll them into targeted email journeys to incentivize in-app purchases.
• Track product engagement and feature adoption to uncover new insights on how to improve your app monetization.

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Solution? Enter GrowthOS

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With many business leaders at a crossroads, the new direction is clear—precision and efficiency to manage the customer's lifecycle.

High-performance companies are deploying AI-first technology that provides customers the timely marketing they seek, thereby growing LTV sustainably.

The hard truth is that if you don’t create timely marketing moments with your customers, your competitors will.

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GrowthOS components

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Sellers & marketers need an elegant GrowthOS that operates on Intent rich User to create timely marketing moments:

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Data integrations & identity resolution

It needs to connect multiple data sources and allow having a unified user profile to enable consistent experience & personalization across any device.

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Timely experiences and an all-in-one marketing suite

Have a range of marketing & sales tools to increase marketing efficiency and provide timely experiences to customers with less operational overhead.

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Growth methodology

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GrowthOS is not just another tool - it is fundamentally a new way to operate your growth operations end-to-end.

We developed a thoroughly researched and industry-backed methodology to empower any business to level up its game in reaching the ultimate goal - growing faster & more profitably.

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1. Discover audiences🔮

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Identify, build, and analyze audiences. Unify customer data across all digital and offline touchpoints and use it to identify your target leads & accounts.

✅ How to →Audiences

Predict user-intent in real time with machine learning. Understand your customers better than ever before with a neural network algorithm that identifies future-purchase intent.

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✅ How to → Predict

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2.Engage customers 💬

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Personalize every interaction to deliver an optimal customer experience at scale across web, mobile and email.

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✅ How to → Personalization

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Set timely, automated triggering events based on real-time behavior to send timely emails and SMS when customers are most likely to engage, like in the event of lifecycle stage change, a lack of activity shown in the past week, and more.

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✅ How to → Journeys

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3.Optimize experiences 💹

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Experiment anywhere on your digital properties with great agility, more confidence, and less risk

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✅ How to → Experiments

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✅ How to → Insights

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Sounds great, but how complex is this?

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Launching your GrowthOS motions does not require dozens of spreadsheets, OKR docs, or multiple agencies to figure out your way.

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We created a library of use cases to get inspiration on starting up with GrowthOS on the fly:

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Churn risk & prevention →

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Go get em'!

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