Handlebars.registerPartial('myPartial', '');

Industries

SaaS

Roles

Product

Marketing

Product

Insights

Journeys

Connectors

image Sendgrid

Reactivation Loops

Measure your user activity and get them into an engagement loop with your product. Instead of reaching out to 100% of your audience, identify and target only specific customer groups that will turn out to be most profitable for your business. Trigger messaging destination once a user enters a specific segment.

Step 1: Create a RFM calculation

Recency (R) as days since last purchase: How many days ago was their last purchase? Deduct the most recent purchase date from today to calculate the recency value.

Frequency (F) as a total number of transactions: How many times has the customer purchased from our store?

Recency (R) as days since last purchase: How many days ago was their last purchase? Deduct the most recent purchase date from today to calculate the recency value.

Monetary (M) as total money spent: How many $$ (or whatever is your currency of calculation) has this customer spent? Simply total up the money from all transactions to get the M value.

RFM calculation formula = (Monetary x Frequency) / Recency

Look at the metric graph and analyze the result variation and distribution.

You can map your result values to a scale of one to five. Use this table to discover the possible segments. Five is the best/highest value, and one is the lowest/worst value.

Customer Segment/ RFM score range

Champions / 4-5

Loyal Customers / 3-5

Potential Loyalist / 1-3

Recent Customers / 0-1

Promising / 0-1

Customers Needing Attention / 2-3

About To Sleep / 0-2

At risk / 2-5

Can’t Lose Them / 4-5

Step 2: Create segments for different personas

Use the information above to create customer segments based on the RFM metric. For example, if a user with the highest RFM score is around 30-40 (depends on your values), you can map this score Champions segment (4-5 on a scale of 5). Apply the same concept creating the remaining segments.

Step 3: Create destinations

Create different messaging destinations for the defined audience segments. Every segment has its characteristics, so you need to make sure you personalize the messaging.

For example, “Champions” should receive messages rewarding for their loyalty, while “Lost” customers should be incentivized to return by offering a promotion.

User Lifecycle
Automation Platform

Acquire, Engage & Retain throughout the User Lifecycle

Create Free Account

The data driven way to
Acquire, Engage and Retain your customers

By clicking “Start free” I agree to Intempt’s
Terms of Service & Privacy Policy

Get a demo