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SaaS
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Measure product success
Create a success metric and analyze which audience characteristics determine a successful app adoption.
1.Create a iOS SDK source
Install Intempt iOS SDK source to track user behavior and interactions in your app.
2. Create a User segment
Set a segment within Intempt - define events that are linked to specific audiences. Adjust segment definition to create segments pairs based on different attributes:
- Trial users vs. subscribed users
- Users who live in Europe vs. users who live in USA
- Business vs. individual users
3. Create a Success Metric
Build a metric that corresponds to a specific value moment that shows a successful product adoption. For example:
- The number of users who complete a therapy session daily
- The number of users who watch 10+ mins of live stream weekly
- The number of signed contracts monthly
4. Determine how different segments compare against the success metric
Analyze which audience characteristics have the most impact on the success metric. For example:
- Trial users vs subscribed users -> complete a therapy session
- Users who live in Europe vs users who live in USA -> watch 10+ mins of live stream weekly
- Business vs. individual users -> sign contracts monthly