Churn Risk Detection
Identify when a user/account is likely to churn and try to prevent it. Set up a notification system that will alert you of users who have a downward product usage trend.
Step 1: Create a source
Add a Web JS source to your app/console/site to start tracking customer interactions.
Step 2: Create events
Based on your business, determine which events are directly related to your product usage. For example, it could be inviting a user, creating an object, adding action and etc.
Step 3: Create a metric
Build a metric to calculate the user activity score.
Activity score = event count / session count
Step 4: Analyze the metric graph
Look at the metric graph to determine the low activity score threshold. Values you are looking for should be around 25% percentile.
Step 5: Create a destination
Create a messaging destination that is activated once a customer enters the segment. Send a win-back email inviting users to continue using the product.