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Sendgrid
Calculate customer LTV with Intempt Metrics
Understand who your highest value customers are and adjust your acquisition strategy respectively.
1. Calculate LTV metric with Intempt Metrics
Use the metric creator feature to build a custom LTV metric (sum of total transactions).
2. Compare segments based on the LTV metric
Analyze which segment has higher ROI performance. Use graphs to compare different segments based on LTV values.
3. Send emails to best performing segments
Connect your email marketing platform and send personalized emails to those segments which display best LTV results.
