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Ask referrals at the peak moment

Identify the moment your users receive maximum value from your product and prompt them to refer colleagues and friends to it.

1. Identify the ideal moment

Determine which event shows the peak of the user's enthusiasm for your product. You can try two approaches to determine it.

Option 1: When people make repeated transactions.‌ If they come to buy again, you know you have them genuinely hooked. That’s your referral inquiry moment. ‌

Option 2: Look at the event analytics graphs.‌ Perform an analysis of how long users stay engaged on average. For example, select a segment of users who have installed an app a year ago and compare it against a session metric throughout the period. You might find that 40% of your users quit the app after month one, and another 30% leave after the second month, but 90% of users who make it to the third month stay at least a year. That’s your moment when you should prompt users to refer. ‌

2.Create a segment

Create segments within Intempt, defining events that correspond to peak moment of the user's enthusiasm with the product/brand. For example:

Find all users that have triggered the Page Viewed event at least once ~ 3 months ago, and at least once within the last 7 days (meaning they’ve been active over the course of the last 3 months).

3.Send you referral program as a destination

Create a messaging destination – use Sendgrid integration to send an email with a referral inquiry after a user enters the “Peak moment“ segment.

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