Product Led Growth
Customer data platform
Ask referrals and reviews at the peak moment
Identify the moment your users receive maximum value from your product or service and prompt them to refer friends or leave a review.
1. Identify the ideal moment
Determine which event shows the peak of the user's enthusiasm for your product. You can try two approaches to determine it.
Option 1: When people make repeated transactions. If they come to buy again, you know you have them genuinely hooked. That’s your referral inquiry moment.
Option 2: Look at the event report graphs. Perform an analysis of how long users stay engaged on average. For example, select a segment of users who have purchased from your store 6 months ago and compare it against a session metric throughout the period. You might find that 90% of users that continue visiting your site over the second month would remain active and continue placing orders during the rest of the 6 months period. That’s your moment when you should prompt users to refer.
2.Create a segment
Add event condition that correspond to the peak moment of the user's enthusiasm with the product/brand. For example:
All users that have triggered the Page Viewed event at least once ~ 3 months ago, and at least once within the last 7 days (meaning they’ve been active over the course of the last 3 months).
3.Trigger journey and engage with email
Schedule the journey to start at exactly the moment when the user is primed to refer or leave a positive review.