‍The goal of the welcome series is to introduce shoppers to your brand and ultimately drive a first purchase.

‍

Start with a welcome form to capture emails and/or phone numbers. This allows you to start the journey of nurturing your customer - the goal is to upgrade the relationship from a one-time visitor to a returning customer. 

‍

We also recommend including an offer in one of the emails. This will drive urgency for them to purchase. It  doesn’t have to be a discount, but it can give them some sort of incentive to take the next step.