SaaS industry has seen a growth of complex, non-linear go-to-market (GTM) channels that companies are racing to adopt: product-led growth, community-driven adoption, customer-led growth, and account-based marketing.
Managing all these channels is a challenge for SaaS companies - you need to tackle multiple systems of record to unify data and create effective marketing campaigns.
Without clean and complete data insights, companies lose marketing efficiency, increase their CAC and churn rate.
Issues that affect most of the SaaS businesses
For many SaaS companies, data is stored across various legacy systems that were never designed to communicate with one another. This leads to siloed - fragmented data that inhibits having a true single customer view - one that would allow you to see your customers’ entire behaviors and journey.
With legacy systems and more outdated models, SaaS companies look back at users’ past activity to predict what they will do next. However, using non-real time data causes data loss and incomplete data insights that affects key KPIs and creates funnel leaks.
SaaS companies experience lower per client contract value so they need bring their customers in big volumes. This can only be accomplished with effective inbound marketing campaigns. However over 3/5 of SaaS marketing campaigns fail flat to target and activate users that convert.
50% of customers paying for a SaaS product only use that product once per month.
SaaS companies have the lowest churn rate compared to other industries around 5% Direct reason of this is that a typical mid-sized company changes 39% of their SaaS software every year.
Unify all data into a single, persistent customer record so you can identify and activate your users immediately
Automate cross-channel engagement touch points to deliver meaningful experiences where your customers are
Get insights on the customer’s journey to follow up with offers and incentives to lift them towards the efficient frontier line
Offer an exclusive, one-on-one onboarding experiences to improve your product acquisition and retention rates.
Synchronize your CRM data, third-party data, connectors, email lists, products and content, all using dynamic feeds and custom API.
Segment your userbase and deliver personalized content, site messages, emails and SMS messages based on comprehensive visitor profiles from multiple data sources.
Use product, user and campaign insights to create targeted retention marketing strategies.
Create cross-channel campaigns
Compare channels based on reach, traction, budget and conversions to optimize spends and maximize impact.
Guide users along different paths and respond thoughtfully based on users’ actions and reactions to messaging and events.
Use event, segment, user and journey insights to create targeted retention marketing strategies.
Segment & event comparison
Analyze how specific events and segments compare against each other. Find the missing link to understand the reasons behind the ups and downs.
Understand in real-time how your campaigns are driving conversions, revenues and user engagement.
A truly unified customer experience requires integration across the entire technology stack - including eCommerce platforms, Ad networks, Messaging services, CRM and customer experience channels.
Explore how our vendor integrations can improve your workflow to acquire, convert and grow througout the customer journey.
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