SaaS industry has seen a growth of complex, non-linear go-to-market (GTM) channels that companies are racing to adopt: product-led growth, community-driven adoption, customer-led growth, and account-based marketing.
Managing all these channels is a challenge for SaaS companies - you need to tackle multiple systems of record to unify data and create effective marketing campaigns.
Without clean and complete data insights, companies lose marketing efficiency, increase their CAC and churn rate.
Issues that affect most of the SaaS businesses
For many SaaS companies, data is stored across various legacy systems that were never designed to communicate with one another. This leads to siloed - fragmented data that inhibits having a true single customer view - one that would allow you to see your customers’ entire behaviors and journey.
With legacy systems and more outdated models, SaaS companies look back at users’ past activity to predict what they will do next. However, using non-real time data causes data loss and incomplete data insights that affects key KPIs and creates funnel leaks.
SaaS companies experience lower per client contract value so they need bring their customers in big volumes. This can only be accomplished with effective inbound marketing campaigns. However over 3/5 of SaaS marketing campaigns fail flat to target and activate users that convert.
50% of customers paying for a SaaS product only use that product once per month.
SaaS companies have the lowest churn rate compared to other industries around 5% Direct reason of this is that a typical mid-sized company changes 39% of their SaaS software every year.
Focus on real-time insights, execute journey campaigns and ETL your data
Move data at high speed from source to destination, simply and easily managed through a graphical interface that completely automates end-to-end processes.
Integrate cross-channel data sources and execute complex data analysis using an intuitive UI - no code or SQL knowledge required.
Seamlessly deliver real-time experiences across the entire customer’s journey, including real-time data unification, audience segmentation, 1:1 personalization.
Offer an exclusive, one-on-one onboarding experiences to improve your product acquisition and retention rates.
Synchronize your CRM data, third-party data, connectors, email lists, products and content, all using dynamic feeds and custom API.
Segment your userbase and deliver personalized content, site messages, emails and SMS messages based on comprehensive visitor profiles from multiple data sources.
Use product, user and campaign insights to create targeted retention marketing strategies.
Create cross-channel campaigns
Compare channels based on reach, traction, budget and conversions to optimize spends and maximize impact.
Guide users along different paths and respond thoughtfully based on users’ actions and reactions to messaging and events.
Use event, segment, user and journey insights to create targeted retention marketing strategies.
Segment & event comparison
Analyze how specific events and segments compare against each other. Find the missing link to understand the reasons behind the ups and downs.
Understand in real-time how your campaigns are driving conversions, revenues and user engagement.
Query any data set at any time. Intempt automated data integration is built on a fully managed ELT architecture that delivers zero-maintenance pipelines and ready-to-query schemas.
Streaming user pipelines
Access real-time user data without any delay - Intempt connectors deploy in minutes, require zero maintenance, can be backfilled, and automatically adjust to source changes.
Deploy transformations seamlessly
Design and perform transformations easily with different processors including map, aggregate, sort, enrich, join, and many more.
Take full control of your data stack
Make sense of the whole customer journey by using all customer data that’s otherwise locked up and siloed away in dozens of separate tools and databases.
Enable anyone in a team to analyze that data themselves without relying on others to write tracking code or build complex queries.
Seamlessly deliver real-time experiences across the entire customer’s journey, including real-time data unification, audience segmentation, 1:1 personalization, and omnichannel orchestration
Pull data across all your different data sources, data storages, and data types, including batch and streaming. Leverage a library of connectors, and APIs for all your needs.
Design and perform transformation easily with different processors, including map, aggregate, sort, enrich, join, and many more.
Load transformed data into selected destinations. Implement full or incremental data load.
A truly unified customer experience requires integration across the entire technology stack - including eCommerce platforms, Ad networks, Messaging services, CRM and customer experience channels.
Explore how our vendor integrations can improve your workflow to acquire, convert and grow througout the customer journey.
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