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Segment and automate workflows across your long tail of customers and maintain a white-glove approach with your highest value ones

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A fundamental shift in the INDUSTRY

SaaS industry has seen a growth of complex, non-linear go-to-market (GTM) channels that companies are racing to adopt: product-led growth, community-driven adoption, customer-led growth, and account-based marketing.

Managing all these channels is a challenge for SaaS companies - you need to tackle multiple systems of record to unify data and create effective marketing campaigns.

Without clean and complete data insights, companies lose marketing efficiency, increase their CAC and churn rate.

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Issues that affect most of the SaaS businesses

01 Siloed Data

For many SaaS companies, data is stored across various legacy systems that were never designed to communicate with one another. This leads to siloed - fragmented data that inhibits having a true single customer view - one that would allow you to see your customers’ entire behaviors and journey.

02 Outdated analysis

With legacy systems and more outdated models, SaaS companies look back at users’ past activity to predict what they will do next. However, using non-real time data causes data loss and incomplete data insights that affects key KPIs and creates funnel leaks.

03 User activation

SaaS companies experience lower per client contract value so they need bring their customers in big volumes. This can only be accomplished with effective inbound marketing campaigns. However over 3/5 of SaaS marketing campaigns fail flat to target and activate users that convert.

04 Customer retention

50% of customers paying for a SaaS product only use that product once per month.
SaaS companies have the lowest churn rate compared to other industries around 5% Direct reason of this is that a typical mid-sized company changes 39% of their SaaS software every year.


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Unify all data into a single, persistent customer record so you can identify and activate your users immediately


Automate cross-channel engagement touch points to deliver meaningful experiences where your customers are


Get insights on the customer’s journey to follow up with offers and incentives to lift them towards the efficient frontier line

Personalize USER onboarding

Offer an exclusive, one-on-one onboarding experiences to improve your product acquisition and retention rates.

Seamless onboarding

Synchronize your CRM data, third-party data, connectors, email lists, products and content, all using dynamic feeds and custom API.

1:1 personalization

Segment your userbase and deliver personalized content, site messages, emails and SMS messages based on comprehensive visitor profiles from multiple data sources.

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Build user lifecycle JOURNEYS

Use product, user and campaign insights to create targeted retention marketing strategies.

Create cross-channel campaigns

Compare channels based on reach, traction, budget and conversions to optimize spends and maximize impact.

Real-time optimization

Guide users along different paths and respond thoughtfully based on users’ actions and reactions to messaging and events.

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Gain real-time insights on USER engagement

Use event, segment, user and journey insights to create targeted retention marketing strategies.

Segment & event comparison

Analyze how specific events and segments compare against each other. Find the missing link to understand the reasons behind the ups and downs.

Journey analytics

Understand in real-time how your campaigns are driving conversions, revenues and user engagement.

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A truly unified customer experience requires integration across the entire technology stack - including eCommerce platforms, Ad networks, Messaging services, CRM and customer experience channels.

Explore how our vendor integrations can improve your workflow to acquire, convert and grow througout the customer journey.

Refine the selection by filtering the use cases by industry, role and connectors.

See the use cases →
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User Lifecycle
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Acquire, Engage & Retain throughout the User Lifecycle

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