1. Calculate LTV metric with Intempt Metrics

Use the metric creator feature to build a customer churn rate metric (customer beginning of month- customer end of month/ customers beginning of month)./p>

2. Create a user segment

Create a segment within Intempt, defining your segment with events that correspond to behavior that could affect churn rate. For example: “Visited documentation page”, “Sent a service ticket”, “Selected a monthly plan”.

3. Compare segments based on the churn rate metric

Analyze which segments have higher/lower churn rate. Use graphs to compare different segments based on churn rate values. For example, answer questions:

- Who churn less – those who visited the documentation page or not?

- Who churn less - those who completed the onboarding vs. who did not?

- After what time frame users tend to churn out? What is the best moment to re-engage them?