Discover the actions users take after they sign up or before they make a purchase, and learn what your power users do differently than everyone else.
Optimize customer acquisition by identifying behaviors that lead to higher conversion rates
Maximize engagement by learning how different groups of customers interact with your product
Identify experiences that have the best overall impact on your users to prioritize development resources. Track how your variants affect multiple metrics over time
Reach your goals with flexible KPI selection
Ensure you’re optimizing towards the right objectives - define any custom metric and select it as your main KPI for each Experience campaign.
Get real-time data with auto tracked web & mobile SDKs
React immediately on data. Spend less time on vendor SDK implementations and third-party code management.
Quickly understand your customer’s state using real-time data, and take action based on those insights.
See what’s driving customer health
Identify your top users and usage trends from the User Details View, filter them by any custom KPI metric.
Understand each user segment
Group your users based on actions they did or didn’t take in your product. See how specific metric results differ for every user segment.
Explore your customers’ full experience - across all devices - to understand how each interaction is affecting the entire customer experience.
Get insights on your engagement channels
Find out how each engagement channel is working to optimize spends and maximize impact.
Get complete user view with robust connector library
Ingest, aggregate and store third-party, individual-level data from multiple connector sources to get a complete view of the user.
Intuitive point-and-click interface enables anyone in a team to analyze that data themselves without relying on others to write tracking code or build complex queries.
Create metrics on the fly
Use point and click UI to create custom calculations: add, subtract, multiply and aggregate different metric types.
Easy for everyone, no matter the experience
Easily integrate your apps into the cloud platform. Watch data load in real time, and immediately build charts and graphs relevant to your role.
With Customer Data Automation Platform
Go further than page views, bounce rates, and time-on-site
Build, manage, and curate your own metrics, so you can dissect your data to shape a more informed customer experience.
Understand user behavior by plotting time-series heatmap visualizations.
Analyze which user events generate more ROI and affcect your KPI metrics.
Create advanced compound metric formulas by combining multiple metrics into a single result.
Examine and compare the performance of different user segments against your goal metrics.
Make informed decisions filtering user data based on selected metrics
A truly unified customer experience requires integration across the entire technology stack - including eCommerce platforms, Ad networks, Messaging services, CRM and customer experience channels.
Explore how our vendor integrations can improve your workflow to acquire, convert and grow througout the customer journey.
Refine the selection by filtering the use cases by industry, role and connectors.See the use cases →