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Insights that track experiences, not pageviews

Fragmented insights are not actionable. Unify data silos to get a unified view of your customer’s journey

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You should be spending less time with analytics tools guessing why


And more time with actionable data knowing why

Remove points of friction

Discover the actions users take after they sign up or before they make a purchase, and learn what your power users do differently than everyone else.

Optimize acquisition

Optimize customer acquisition by identifying behaviors that lead to higher conversion rates

Maximize engagement

Maximize engagement by learning how different groups of customers interact with your product

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Know who converts and why

Quickly understand your customer’s state using real-time data, and take action based on those insights.

See what’s driving customer health

Identify your top users and usage trends from the User Details View, filter them by any custom KPI metric.

Understand each user segment

Group your users based on actions they did or didn’t take in your product. See how specific metric results differ for every user segment.

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Analyze users journeys,
not just behaviors

Explore your customers’ full experience - across all devices - to understand how each interaction is affecting the entire customer experience.

Get insights on your engagement channels

Find out how each engagement channel is working to optimize spends and maximize impact.

Get complete user view with robust connector library

Ingest, aggregate and store third-party, individual-level data from multiple connector sources to get a complete view of the user.

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Get insights with clicks

Intuitive point-and-click interface enables anyone in a team to analyze that data themselves without relying on others to write tracking code or build complex queries.

Create metrics on the fly

Use point and click UI to create custom calculations: add, subtract, multiply and aggregate different metric types.

Easy for everyone, no matter the experience

Easily integrate your apps into the cloud platform. Watch data load in real time, and immediately build charts and graphs relevant to your role.

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Already invested in Analytics tools?

No Problem.

Integrate your data stack

With Lifecycle Managment Platform


Measure everything, all the time

Go further than page views, bounce rates, and time-on-site

Custom Metrics

Build, manage, and curate your own metrics, so you can dissect your data to shape a more informed customer experience.

Heatmap analysis

Understand user behavior by plotting time-series heatmap visualizations.

Event comparison

Analyze which user events generate more ROI and affcect your KPI metrics.

Flexible formulas

Create advanced compound metric formulas by combining multiple metrics into a single result.

Segment comparison

Examine and compare the performance of different user segments against your goal metrics.

User data

Make informed decisions filtering user data based on selected metrics


Use cases

A truly unified customer experience requires integration across the entire technology stack - including eCommerce platforms, Ad networks, Messaging services, CRM and customer experience channels.

Explore how our vendor integrations can improve your workflow to acquire, convert and grow througout the customer journey.

Refine the selection by filtering the use cases by industry, role and connectors.

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Get started

Acquire, Engage & Retain throughout the
Customer Lifecycle