Acquire

Attract the right customers by deploying first-time buyer experiences. First timers need to understand how your product provides value over the competition. Get them to spend more time with your product and explore its form and function deeply. Leverage their interactions with your brand.

Key goals
Trust the brand Understand value
Key characteristics
New prospect Needs convincing
Ways to acquire
Predictive Pages


Create different visitor profiles based on historical on-site and off-site behavior. Emphasize page areas based on the stage of the buying cycle. Choose which page area appears above-the-fold for each visitor.

Targeted Sales


Create different visitor profiles based on historical on-site and off-site behavior. Customized messages (push/email/text) delivered to those who have shown interest in items nearing the end of their sale period or based on inventory levels.

Incentive Rationing


Automated machine learning technology that predicts customer purchase intention during the current online or store visit. This allows the marketer to present sales offers/coupons only to those customers who will not purchase the service/product.

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Convert

"Customers with the best past experiences spend 140% more have a 74% chance of remaining a customer for at least another year. than those with the poorest past experiences.” — Harvard Business Review. Converters have purchased their first product and are curious about the other products and services you offer. Or more of the same. They have invested time, effort, and money into your brand, and they need to attach to your related products and services

Key goals
Adopt Accessorize
Key characteristics
Positive Still learning
Ways to convert
In Store / Online Crossover


Introduce online shoppers to personalized coupons and store location notifications. Introduce in-store shoppers to online reviews and digital sale offers. Offer personalized coupon incentives, exclusive in-store product offers, invitation to view in stock items in-store and more.

Real Time Cross / Up-sell


Past and current browse behavior, online and offline purchase history, affinities modeled from the first click of an anonymous visitor are all included in understanding whether a customer may want an accessory product. Cross/upsell products can be embedded in your campaign messages to increase relevance.

Geo Retargeting


Data is acquired from an individual's computer or mobile device to identify or describe the user's actual physical location. Based on users’ location, encourage a visit to a nearby store. Alternatively, identify customers shopping at a competitor store and send them a win-back offer to encourage them to return.

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Grow

Champions are invested in your brand and care about your success. They have formed an emotional connection with your products and your brand and they will purchase from you over and over again. It’s important to invest in personalized experiences to maintain their loyalty. Average redemption rates for loyalty programs are at an all time low of 13.67%. At the same time, Personalization drives between 5 and 15 percent revenue growth for companies in the retail and travel sectors

Key goals
Purchase regularly Do not defect to a competitive loyalty program
Key characteristics
Loyal Extremely open to new products and services
Ways to grow
Physical Experiences


Enable mobile apps to listen for signals from beacons and deliver hyper-contextualized experiences within the physical space. Display eligible experiences or conduct personalized walk-ups. For example, a Sales Associate is notified when a VIP customer approaches or a customer at a check-in desk is greeted with relevant surprise.

Engagement Programs


Understanding recency, frequency and monetary for their customer base between time periods. Provides insight on when to trigger promotional activity to re-engage defecting customers or trigger growth for a lagging segment.

Experiential Surprises


AI technology to select between potential surprises, based on likelihood of use. Predictive engine selects a personalized surprise or delight from the eligible list.

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ACQUIRE, CONVERT and GROW throughout the customer journey

Data, Analytics and Personalization Platform for growing companies

  • Progressive profiling lowers Customer Acquisiton Cost
  • Behavioral journeys increase Cross/Upsell rates
  • Augmenting loyalty programs with personalized experiences increases Lifetime Value

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