Attract the right customers by deploying first-time buyer experiences. First timers need to understand how your product provides value over the competition. Get them to spend more time with your product and explore its form and function deeply. Leverage their interactions with your brand.
"Customers with the best past experiences spend 140% more have a 74% chance of remaining a customer for at least another year. than those with the poorest past experiences.” — Harvard Business Review. Converters have purchased their first product and are curious about the other products and services you offer. Or more of the same. They have invested time, effort, and money into your brand, and they need to attach to your related products and services
Champions are invested in your brand and care about your success. They have formed an emotional connection with your products and your brand and they will purchase from you over and over again. It’s important to invest in personalized experiences to maintain their loyalty. Average redemption rates for loyalty programs are at an all time low of 13.67%. At the same time, Personalization drives between 5 and 15 percent revenue growth for companies in the retail and travel sectors