Handlebars.registerPartial('myPartial', '');

Industries

SaaS

Roles

Product

Marketing

Product

Metrics

Journeys

Identify the KPIs for your mobile app

Determine the KPIs (key performance indicators) that marketers should understand and be able to track before launching campaigns.

1.Create a iOS SDK source

Install an Intempt iOS SDK tracker to get user behavior and interaction data from your app.

2. Calculate KPIs

Set a segment within Intempt - define events that are linked to specific audiences. Adjust segment definition to create segments pairs based on different attributes:

   -  Click-through rate (CTR). Formula = total clicks / total impressions

   -  Return on ad spend (ROAS). Formula = total revenue / total spend

   -  Lifetime value (LTV). Formula = total revenue

   -  Conversion rate. Total number of impressions/total number of installs

3. Set KPI goals

Use metric graphs to examine your KPI performance. A few factors to consider when setting these goals are:

   -  How important it is to achieve a certain level

   -  Where the KPI has been trending towards

   -  How many resources you have on hand to achieve this goal

   -  If there are any new strategies or tactics that can accelerate you towards the goal

Integrate & Orchestrate Customer Journeys

Customer data automation platform for
fast-growing companies

Create Free Account

The data driven way to acquire, convert and grow your customers

By clicking “Start free” I agree to Intempt’s
Terms of Service & Privacy Policy

Get a demo