A shift in the INDUSTRY
Shopping online in 2020 moved from a convenience to a necessity.
Due to global lockdown, in just three months, eCommerce experienced ten years’-worth of growth. In 2021 we can expect even more brands to join the online shopping market.
This increased competition will make it harder for existing online stores to stand out and acquire new customers.
Brands that don’t take steps now will be left behind.
Issues that affect most of the eCommerce businesses
To successfully compete, retailers must stay on top of a vast volume of data and manage it from different inputs. This leads to siloed - fragmented data that inhibits having a true single customer view - one that would allow you to see your customers’ entire behaviors and journey.
eCommerce businesses struggle to cut through noisy data and determine what information to gather, how to extrapolate the greatest value, and what decisions to make based on it. Statistics show that outdated and missed customer data can lower monthly revenue by 13%.
With the rise in competition, big brands are expected to increase their advertising budgets throughout the year, forcing more online retailers to join the party. Based on current estimations, it will lead to more than 20% of the increase in acquisition cost per user for 2021.
The total amount a customer spends with a brand decreases by 3% every year, and CAC increases by double amount – 6%. Depending on the industry, acquiring a new customer can cost anywhere from 5 to 25 times more than retaining current ones.
Unify all data into a single, persistent customer record so you can identify and activate your users immediately
Automate cross-channel engagement touch points to deliver meaningful experiences where your customers are
Get insights on the customer’s journey to follow up with offers and incentives to lift them towards the efficient frontier line
Use product, user and campaign insights to create targeted retention marketing strategies.
Create cross-channel campaigns
Compare channels based on reach, traction, budget and conversions to optimize spends and maximize impact.
Guide users along different paths and respond thoughtfully based on users’ actions and reactions to messaging and events.
Visualize your end-to-end customer experience, and uncover what drives new users to become high value customers.
Identify your shoppers’ greatest needs
Identify key user segments by their behaviors.
Use intent as motivation
Learn what behaviors signal opportunities for cross-sells and upsells.
Offer an exclusive, one-on-one web experiences to improve your product acquisition and retention rates.
Sync all user data
Synchronize your CRM data, third-party data, connectors, email lists, products and content, all using dynamic feeds and custom API.
Segment your userbase and deliver personalized content, site messages, emails and SMS messages based on comprehensive visitor profiles from multiple data sources. Use behavior, demographics, location, CRM data, referral, weather, social profile, product transactions to create seamless in-app and on-site experiences.
Use event, segment, user and journey insights to create targeted retention marketing strategies.
Segment & event comparison
Analyze how specific events and segments compare against each other. Find the missing link to understand the reasons behind the ups and downs.
Understand in real-time how your campaigns are driving conversions, revenues and user engagement.
A truly unified customer experience requires integration across the entire technology stack - including eCommerce platforms, Ad networks, Messaging services, CRM and customer experience channels.
Explore how our vendor integrations can improve your workflow to acquire, convert and grow througout the customer journey.
Refine the selection by filtering the use cases by industry, role and connectors.See the use cases →