The Connected Marketing Show
THE CONNECTED MARKETING SHOW is a podcast that inspires entrepreneurs, marketing, and CX professionals to connect online-offline channels so they could grow their business every month… every day… and every hour.
Meet Ahmed, Titas & Sid – the full-stack team to uncover the latest growth, personalization, and omnichannel solution strategies.
Together they will be meeting with industry leaders who will share their winning marketing strategies within personalization, customer experience and online-offline domains.
The Connected Team
Jurgis Gylys: Online & offline as a single channel experience
In today’s episode we discuss with Jurgis Gylys who is the the digitalization and omnichannel expert at NFQ – leading digital innovation & business strategy agency, Jurgis shares with us why online and offline are not two separate channels, question if ‘crisis bulletproof' marketing strategies are feasible and analyze why retailers should be focused to immediately implement omnichannel solutions.
Dan Pingree: Personalization specifics that helped grow Moosejaw to 3x its original size
Personalization: What tactics are getting conversions, and what is considered going too far...creepy? Dan Pingree talks about what has been happening with the marketing at outdoor retailer Moosejaw Mountaineering that has grown the company to three times its original size in the 6 years he’s been there.
Tom Henell: Data. Artificial Intelligence. Machine learning. Analytics. Is there anything left to human instinct?
Tom Henell, former head of Lifestyle Marketing for Spartan Race - the world’s largest obstacle course race with over 200 events each year in nearly 40 countries - says yes - instinct is absolutely a viable component of the marketing world. He credits instinct to be one of his keys to success as one of the founding partners of North American Professional Liability Insurance Agency (now McGowan PRO, which was named by Inc. to be one of the fastest growing privately owned companies in the world - for 5 consecutive years.
Adam Fox: How Petco achieved their 360 degree customer view
Data seems to be what every marketer wants and can never get enough of. Understanding what data you need then begs the question, “What do I do with it now that I have it?” Adam Fox, former Vice President of Marketing for Petco, shares which key questions he asked himself to acquire a 360° degree view of his customer, and how improving his foundational data reduced Petco’s customer inquiries by 30%.
Geoff Mosher: Quirky marketing that brought about a near two million dollar uptake in revenue
Geoff Mosher’s glory story - the one that brought about a near two million dollar uptake in revenue that went up 60% week over week, generated 50,000 Facebook likes in under two weeks (when organic likes were hard to come by), and got half a million views on what was then, their small YouTube channel - involves a good deal of quirky experimentation with content personalization in the early days of free to play gaming on Electronic Art’s The Sims Mobile.
Charlie Cole: Tumi vs. Amazon
Charlie Cole is the Global Chief eCommerce Officer at Samsonite and the Chief Digital Officer at Tumi. He shared the biggest challenge for Tumi’s marketing funnel: competing with massive marketplaces such as Amazon.
Jeremiah Andrick: Plato, Photography and Marketing
Marketing and eCommerce veteran, Jeremiah Andrick gets raw about his personality challenges, the strengths of his success, and what's worked to help grow into his current self as a cutting edge marketer.
Rafik Hanna: Pulling Hospitality up to millennial speed
"Even though I took the marketing class, what they teach you in school has nothing to do with what you need in real life.” Rafik Hanna says this after being in hospitality for nearly 20 years. He’s savvy enough to be in the know about online millennial marketing trends, and he’s got enough experience of being a hotelier to be frustrated by the way individual hotels are not keeping up with those trends in ways that prevent loss, much less increase revenue.