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METRICS

What isn't measured cannot be optimized. Analyze user data, create custom metrics and drill into event and segment data to get a 360° view of your customers

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Measure Everything

Understand your customer journey

Optimize

Use data to increase conversion and grow lifetime value

Reduce churn

Isolate the behaviors that correlate to retention, and to churn

Improve your product

Understand how customers engage, then use that data to improve your product experience

CUSTOM METRICS

Flex your analytical creativity and to look at the data through the lens you choose

Create your custom metrics

Build, manage, and curate your own metrics, so you can dissect your data to shape a more informed customer experience.

Flexible formulas

Create advanced compound metric formulas by combining multiple metrics into a single result.

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EVENT & SEGMENT COMPARISON ANALYTICS

Compare the differences between cohorts and user actions when it comes to driving any business metric

Compare user events

Analyze which user events generate more ROI and affcect your KPI metrics.

Filter your audiences

Examine and compare the performance of different user segments against your goal metrics.

USER METRICS & GOALS

Spot key user journey patterns by visualizing behavior across data silos.

Filter by data type

Make informed decisions filtering user data based on segments and events

Heatmap analysis

Understand user behavior by plotting time-series heatmap visualizations.

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USE CASES

A truly unified customer experience requires integration across the entire technology stack - including eCommerce platforms, Ad networks, Messaging services, CRM and customer experience channels.

Explore how our vendor integrations can improve your workflow to acquire, convert and grow througout the customer journey.

Refine the selection by filtering the use cases by industry, role and connectors.